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SriLankan Airlines hires Beattie

SriLankan Airlines has picked Beattie Communications to help raise the profile of Sri Lanka...with SriLankan Airline's UK marketing team to raise awareness of Sri Lanka as an accessible and safe tourist destination and position SriLankan as the airline of choice. Sri Lanka has hit the news recently following ... . SriLankan Airlines media relations manager Ruvini Jayasinghe said: 'As a country, Sri Lanka has faced many ...

OPINION: Airlines on the brink of demonisation

it highlights a fact that the airline and associated leisure industries have been very slow to come to terms ... conveniently offloads some of our guilt. The airline response has been pretty feeble with the exception ...

Ogilvy & Mather wins Malaysia Airlines international task

HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group...initial approaches from 31 agencies. Malaysia Airlines positioned the appointment as the next stage ... of the year. Idris Jala, chief executive of Malaysia Airlines, said: "MindShare/Group M and O M each ...

United Airlines shortlists three for global media task

LONDON - United Airlines has shortlisted Omnicom's OMD, Publicis Groupe's Starcom and the incumbent...will not be repitching, with the airline preferring to consolidate its global business into one agency. Agencies have ... next week. A decision is expected before the end of the month. United Airlines last week revealed ... major hubs to a virtual standstill during one of its busiest periods of the year. United Airlines ...

Mixed fate for airlines as banks dominate top five

Banking group HBOS was the biggest top-ten riser in this week's Reputation Monitor.

JET SET A TALE OF TWO AIRLINES - British Airways has had to negotiate a spot of turbulence in its

If its boss has his way, the world s favourite airline is about to balloon to twice its size...If its boss has his way, the world s favourite airline is about to balloon to twice its size. Within months, the two biggest airlines in the world, British Airways and American Airlines, aim ... in Washington, backing up American Airlines massive onslaught. Hitting the right lobbying note ...

Start-up airline uses Hogarth for float

Silverjet, a 'low-cost' business airline, has brought in The Hogarth Partnership to handle comms...It is looking to raise £25m to launch the airline, which aims to provide business-class trips between London and New York for under £1,000. Hogarth won the brief after a competitive pitch against Financial Dynamics. Silverjet CEO Lawrence Hunt said: 'Our potential customers and investors are from ...

EasyJet readies unit to fight green critics

Easyjet is to go on the offensive against criticism of airlines' environmental impact by setting up...The low-cost airline is increasingly concerned about media flak, and the threat of greater taxation, as a result of lobbying by green groups. The airline wants to appear more proactive on environmental issues than members of the Association of European Airlines. Its move has been welcomed ...

Danny Rogers: Aviation body has crucial battles to win

Word reaches these shores of a fresh PR and lobbying initiative by UK-based airlines and airports...tourist bodies, airlines, aerospace firms - that was formed in June 2007. Sources say that broad ... oil prices will this year deal a shattering blow to the profits of global airlines. And British airlines and airports will suffer more than most, thanks to high domestic taxes and a sluggish economy ...

City Republic: Trouble brewing for the banks?

Foster, while the big airlines look to consolidation in these uncertain times....is among airlines, with BA announcing it plans to merge with Iberia. The plan is to keep the two brands but cooperate more on routes (the two airlines are already part of the Oneworld alliance). BA's most ... plans (a merged airline would have just over half the landing slots at Heathrow). But Virgin is 49 ...

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