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LONDON - American Airlines is looking for an agency to handle its European customer relationship...The airline is contacting agencies directly with a brief that centres on boosting online bookings. American Airlines was hit hard by the attacks on the World Trade Center in September 2001. It has relied ... in an attempt to establish itself as the main airline for flights between the UK and the US. The carrier ...
HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group...initial approaches from 31 agencies. Malaysia Airlines positioned the appointment as the next stage ... of the year. Idris Jala, chief executive of Malaysia Airlines, said: "MindShare/Group M and O M each ...
LONDON - Liquid Communications has been appointed by Scandinavian Airlines to handle its direct...as Scandinavia's flagship airline brand and has a great reputation, but the airline hadn't really done much ... its first campaign for the airline to the business market in a couple of weeks' time as a "teaser ... to compete with low-cost airlines such as EasyJet and Ryanair and the weekend break market. SAS was formed ...
LONDON - United Airlines is pushing its loyalty programme Mileage Plus with an online advertising
, which gives the airline core sponsorship rights to all Fifa competitions....The airline has signed as the sixth and final Fifa partner from 2007 to 2014, It joins existing ... Arab Emirates. Soon after, the Dubai-based airline signed up as one of 15 official partners ... that this prestigious and successful airline has once again decided to place its faith in Fifa and football -- this time ...
LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia....The incumbent is understood to have been asked to repitch for the business, but the airline has briefed other agencies to pitch for the business. The airline flies to more than 210 US domestic ... and is one of the largest international airlines in the US. United is also a founding member of Star ...
LONDON – American Airlines has teamed up with Blockbuster for a joint promotional campaign giving...The campaign, created by Touchdown Brand Affinity Marketing, is part of American Airlines plans ... . The campaign is American Airline's first high-street partnership with Blockbuster and is designed to increase ... Airlines. "The opportunity to give our customers this sort of added value is fantastic and our movie ...
LONDON - Czech Airlines is to rebrand as it prepares to fight back against low-cost carriers...The airline, which is based in Prague and operates to and from Heathrow, Stansted, Gatwick ... -evaluate its look and feel. Central to Karakter's task will be the repositioning of the airline as a ... appearance of the aircraft will be re-evaluated, along with the airline's Business Class and Charter Service ...
Singapore Airlines has announced a partnership with the National Geographic Channel and Mediaedge
.2 million media account with PLL LOT, the largest airline in Poland....The WPP-owned agency Gruppa66/Ogilvy has also retained its creative business with the airline, which invited almost 20 agencies to pitch for the two accounts in October 2004. Shortlisted agencies ... for Centralwings, the low-cost airline launched by LOT in December 2004, was not included in the review and remains ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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