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Long-haul specialist Malaysia Airlines (MAS) is to hold a pitch for its first retained UK agency...the latest airline to begin a service to Sydney via Hong Hong, while Singapore Airlines and Cathay Pacific ...
Scandinavian Airlines (SAS) is reviewing its PR account as it attempts to attract more business...by the merger of three Scandinavian airlines. The company also owns 162 hotels in the Radisson Hotel chain ...
Malaysia Airlines has hired Ogilvy PR Worldwide following a four-way pitch (PRWeek, 8 April).
from low-cost airlines and - in an unusual arrangement - has staged an e-auction for the business....criticised for having an outdated pricing system, which was undermined by no-frills airlines. However, BA now ...
Thomsonfly, the low-cost airline from holiday firm TUI, has drafted in BGB Communications
itself away from its origins as the technical division of the now defunct airline Swissair. SR ... , in particular the company's spare-parts business, which supplies the world's airlines. An important part ... has emerged from the shadow of its heavily indebted former owner Swissair. The national airline ...
undermined by low-cost airlines but, more importantly, its previous management had handled relations ... the airline's new two-year business plan to employees, Eddington was frank about the faltering cost ...
of tightening corporate controls, don't expect such techniques to be confined to the airlines. ...
The UK's biggest holiday group - which comprises Thomson Holidays, the Lunn Poly travel agent chain and Thomsonfly airline - wants to move its perception 'away from being purely a package holiday company'. TUI's focus will be on the Thomson 'powerbrand' and it is rebriefing consumer agency Lexis PR ...
series similar to ITV's Airline. Fleishman-Hillard's Singapore office promoted the unveiling ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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