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MEDIA IN BRIEF: O’Toole to Airline Business

Reed Business Information has appointed Kevin O Toole as editor of its global monthly, Airline...Reed Business Information has appointed Kevin O Toole as editor of its global monthly, Airline Business. O Toole is currently business editor of weekly sister magazine, Flight International. He replaces Richard Whitaker, who is leaving to take a marketing role at computer manufacturer IBM. ...

Stop Press: Bullingham joins Craigie Taylor in senior role

joins from Marketing Activity, and brings United Airlines sponsorship account with him. The agency has...Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He joins from Marketing Activity, and brings United Airlines sponsorship account with him. The agency has also won the global marketing and PR for computer monitor manufacturer LG Flatron s entry ...

BORDER LINES: WASHINGTON - Weber-McGinn buys BG&R

-name agency, but instead for quality partners . Its clients include Delta Airlines, Glaxo Wellcome...Weber-McGinn, the public affairs arm of Weber PR Worldwide, has purchased government relations firm Barbour Griffith and Rogers (BG s strategy of not looking for an acquisition quick hit or a big-name agency, but instead for quality partners . Its clients include Delta Airlines, Glaxo Wellcome ...

BORDER LINES: Euro RSCG buys out Middleberg

and Gamble. Middleberg clients include United Airlines and IBM....and Procter and Gamble. Middleberg clients include United Airlines and IBM. ...

INTERNATIONAL: US poll reveals fall in public image of industry sectors

the past four years, according to an annual Harris Interactive poll. The airline industry ... image consistently in four years. Excluding airlines, which were not measured in the 1997 poll ... , coinciding with high prices at the fuel pump. Airlines had a 78 per cent approval rating in 1998 ...

INTERNATIONAL: Computer firms lose out in public perception poll

, hospitals and airlines. No industry fared particularly well in the survey compared to last year ... : 'Do you think (this industry) does a good or bad job serving the consumer?' Airlines improved 12 ... manufacturers 64 67 -3 -6 Airlines 63 ...

DIARY: PR agencies straggle to take the pledge of millennium bug compliance

taking bookings a year in advance like hotels and airlines. Clients, she says, may be relying ...

INTERNATIONAL: BORDER LINES

Publiques in Paris. FRANKFURT: German PR for American Airlines American Airlines is set to hire a German PR agency this month. Al Comeaux, the airline s European corporate communications ...

INTERNATIONAL: Microsoft tops media's admired list

to Fortune's list. Fortune's top ten is General Electricity, Southwest Airlines Wal-Mart, Microsoft ...

Brands2Life sets up font offensive

airline SAS. Strawson said she wanted Brands2Life to educate firms and their employees about the use ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.