06 Jan 2011
| by Sara Kimberley
Discovery Channel has signed up Singapore Airlines for a major year-long sponsorship deal across...Gillman of MEC Access, and Tony Lusk of Singapore Airlines, aims to raise awareness of the airline ...
the Singapore Airlines Airbus A380 passenger jet.
The partnership will be reflected online with a co-branded luxury travel microsite, which will include articles on Singapore Airlines latest cabin products ...
14 Aug 2000
| by RACHEL MINTER
Classic FM has clinched a six-month sponsorship deal with United
Airlines....Classic FM has clinched a six-month sponsorship deal with United
Airlines.
The airline ...
incorporates traditional sponsorship credits, on-air
competitions with the airline handing out prizes, and online support
linking the Classic FM website to the United Airline s site.
The campaign ...
21 Mar 2007
| by Kate Magee
-cost airlines....The national account will see the agency focus on media relations with consumer and trade press. Targeting families and leisure travellers, Beacon will stress the relative convenience of ferry travel compared with no-frills airlines, and its competitive prices. Beacon was initially appointed on a project ...
08 Mar 2006
members' magazine, Airlines International....The title will be distributed to senior management within its 265 member
airlines, which account for 94% of international scheduled air
traffic. Following its relaunch later this year IATA intends to increase the
title's frequency from six to 10 issues a year, and add governments and
associates from ...
15 Oct 1999
| by EMMA HALL
BMP DDB unveils a television campaign for American Airlines this
week with an epic commercial...BMP DDB unveils a television campaign for American Airlines this
week with an epic commercial ...
of mind you experience on a
flight with American Airlines.
Over a view of grassy plains ...
,000 feet.
The message is that American Airlines offers the best of America to its
passengers ...
17 Apr 2009
| by Emma Barnett
LONDON - Singapore Airlines has appointed TradeDoubler, the digital performance marketing company...The airline company aims to boost its internet presence and sales in the travel market through TradeDoubler's affiliate network. Working with TradeDoubler, Singapore Airlines intends to develop a more ...
a strong affiliate programme in place." The airline has increase its online sales via its e ...
29 Sep 2005
| by Alex Black
Two US airlines are set for a head-to-head fight to woo business executives when their maiden UK...The debut flight of MAXjet Airways leaves Stansted for New York at 10am on 2 November, while Eos Airlines makes its inaugural lift-off on the same route at 10.30am. MAXjet hired BGB Communications last week and is charging around £1,200 for a return flight. Eos, run by former BA executive Dave Spurlock ...
29 Jan 2003
| by Jennifer Whitehead,
LONDON - The Sunday Telegraph has signed a six-figure sponsorship deal with South African Airlines.... South African Airlines is one of the tournament's sponsors.
The supplement runs to 52 pages ...
Telegraph provides an excellent editorial platform for South African Airlines to support its event ...
24 Oct 2002
Alitalia Airlines has launched its first radio campaign since 1994 across Heart FM, Virgin FM
27 Sep 2005
| by Tony Lithgow
in the world, has just been appointed to produce the on-board magazine for SN Brussels Airlines' medium and long-haul routes.
It now has inflight magazine contracts with all three major Belgian airlines: SN Brussels Airlines, Virgin Express and VLM Airlines.
The latest title to be seized will be another tri ...