13 Feb 2004
| by Mark Sweney
Leo Burnett likens eating at McDonald's to the experience of a low-cost airline in a new TV...The 60-second commercial, called "launch", takes the positive elements of budget airlines and translates them to a McDonald's restaurant as a metaphor for great value.
John Hawkes, the vice ...
him to dine.
The ad closes with the man leaving the restaurant with a McDonald's airline captain ...
21 Jun 2002
'people of size' had the same effect on Southwest Airlines, writes Jennifer Whitehead in this week...A rare moment of bad press from the BYO airline Ryanair this week, following its treatment of its ...
named as the budget airline's one-millionth passenger. After several years of claiming a few free ...
took the airline to court in what became a public relations disaster for Ryanair -- as well as costing ...
31 Aug 2000
. Formerly UK marketing communications
manager at Canadian Airlines, she will be responsible for the airline.... Formerly UK marketing communications
manager at Canadian Airlines, she will be responsible for the airline s
marketing strategy as well as the development of internet
opportunities.
John ...
worked at Buzz, the low-cost airline
from KLM, as head of marketing and business development ...
02 Dec 2010
| by Ed Owen
Budget airlines and other sectors may need to watch their step after the Office of Fair Trading...impression of the price.
No sector or brand was mentioned specifically by the OFT, but budget airlines ...
, and gave the relative costs of equivalent flights of all three airlines on its website.
Other sectors ...
20 Feb 2001
| by Anna Clarke
executive officer of Northwest Airlines, to head up Burger King....LONDON (Brand Republic) - UK drinks group and fast food chain owner Diageo has poached John Dasburg, president and chief executive officer of Northwest Airlines, to head up Burger King.
It is expected that Dasburg’s appointment as chairman and chief executive of the chain is the first step in a ...
27 Jan 2000
| by IMELDA MICHALCZYK
Buzz, the direct-sell airline brand from KLM, said that it has sold
100,000 seats in the 12 weeks...Buzz, the direct-sell airline brand from KLM, said that it has sold
100,000 seats in the 12 weeks since it opened its booking lines on
October 31, 1999. The airline began flying on January 4, 2000. Last
week, the Budget Airlines survey by Euromonitor estimated that the
low-cost airline ...
13 Jul 2010
| by Sarah Johnson
The holiday season is truly underway with airlines and travel companies filling ad space across all...Ryanair pushes various summer deals in today s papers, as it searches for a new PR agency .
The budget airline takes an ad in The Guardian promoting 40% off all fares. An ad in The Independent highlights a one-way flight to Ireland from 10, and it advertises flights to Frankfurt for 10 in The Daily ...
03 Aug 2000
| by MARK KLEINMAN
Airlines and British European to its airline portfolio. Online retailers
bol.com, madabout wine...Air Miles has extended its range of partners in a bid to make the
programme more accessible to customers. The scheme, a wholly-owned
subsidiary of British Airways, has added Go, British Midland, Manx
Airlines and British European to its airline portfolio. Online retailers
bol.com, madabout wine ...
05 May 2000
| by EMMA HALL
Washing powder, biscuits, supermarkets and airlines are not known
for taking risks...Washing powder, biscuits, supermarkets and airlines are not known
for taking risks with their advertising. Such blue-chip clients
historically seek out a happy housewife to promote their products ...
to the words: Be
the first to come out. The ad is promoting the airline s new fast-track
security ...
18 Dec 2000
, its budget airline....of potential buyers for Go, its budget airline.
According to newspaper reports, BA drew up the shortlist from ...
.
The shortlist is understood to include other airlines, as well as financial investors which could back a management buyout. It is believed that the Dublin-based low-cost airline Ryanair is still interested ...
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