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Client: United Airlines Advertising agency: Fallon Media agency: Mediaedge:cia United Airlines has taken over a 150m stretch of Bank Tube station corridor with 236 panels designed to simulate the interior of a plane. Targeting City workers on their way to and from work, the panels are designed to look ...
. BACKGROUND Turning over dollars 18 billion in 1999, United is the world s biggest airline by revenue ... . It soon broke out on its own as a passenger airline and, by 1961, was the largest in the world ... Airlines and Continental. The battle is bloodiest when it comes to business class, and United ...
The recession has hit low-cost airlines, with passenger numbers flattening as consumers look to cut...;} When budget airlines such as easyJet and Ryanair first hit the UK market, travellers couldn't believe ... -frills short-haul airlines, and until last year, this was behind the boom in air travel as a whole. Yet over ... hobby, the no-frills operators should be in a better position than the full-service airlines ...
LONDON - Airlines are focusing on wider reward schemes to ensure customer retention....for airlines to adapt to changing consumer habits. In the past 18 months, consumers and business travellers have cut back on air travel to cope with the economic downturn. Airline marketers have come to realise ... in choosing which airline they will fly with, a year-on-year rise of 1%. As well as earning WorldPoints ...
United Airlines is launching its first European TV ad campaign since losing two planes...Airlines. It is third in the market with a share of 11%. Eschewing the slick and luxurious ads ...
DDB has lost its American Airlines business following the airline's centralisation of its ... the downturn in air travel after last September's terrorist attacks in the US. The airline spent 3 million through BMP DDB in the UK last year. The US American Airlines account, which takes up the lion ...
SAS Scandinavian Airlines is taking on easyJet and other low-cost airlines with a dedicated class
Having suffered a slump since 9/11, airlines are seeking to build on rising passenger numbers....the full-service airlines and some less profitable routes have been closed. A combination of rising oil ... . However, the dynamics of the sector are shifting, with low-cost airlines such as easyJet rapidly expanding, and traditional carriers such as British Airways and Virgin reducing capacity. The airlines are divided ...
LONDON - American Airlines is aiming to tempt London commuters to visit the US with a Valentines...The drive will see a team dressed as airline cabin crew handing out Hershey's Chocolate Kisses ... it in the morning peak travel time. The drive is part of the airline's long-running campaign at Bank station ... -o-lator, for its "American Airlines -- the American State at 35,000 feet" drive. "Following the success ...
SINGAPORE - Singapore Airlines is reviewing its 24-year relationship with Batey, in a development...Media Asia, reports, that while the process does not extend to media agencies, the airline is also expected to review media buying, currently handled by MEC, at some point in the future. R3 is managing the creative review, and interested agencies can refer to singaporeair.com for a copy of the RFI. A shortlist ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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