06 Jan 2011
| by Sara Kimberley
Discovery Channel has signed up Singapore Airlines for a major year-long sponsorship deal across...Gillman of MEC Access, and Tony Lusk of Singapore Airlines, aims to raise awareness of the airline ...
the Singapore Airlines Airbus A380 passenger jet.
The partnership will be reflected online with a co-branded luxury travel microsite, which will include articles on Singapore Airlines latest cabin products ...
04 May 2010
| by Alex Brownsell
LONDON - US carriers Continental Airlines and United Airlines are to merge to create the world...passengers a year, and the merger will see the combined group leapfrog American Airlines to become ...
the Continental livery, logo and colours, but feature the United Airlines brand. A launch campaign based around ...
.unitedcontinentalmerger.com. United Airlines' Glenn Tilton, who will become non-executive chairman of the new company, said: "Building ...
08 Nov 2011
roles as part of a campaign to promote American Airlines....Spacey appears as a slick designer type, a creative screenwriter and a Malibu family guy and finally as himself in one of a series of American Airlines ads by McCann London that break on UK ...
the broad American Airlines premium flyer demographic. ...
14 May 2012
| by Sara Kimberley
Flybe has launched a humorous campaign to set it apart from rival low-cost airlines....to prepare himself to fight for a seat on an airline, poking fun at rival low budget airlines such as EasyJet ...
24 Nov 2011
Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis...the motions for American Airlines ; and a horrific prospect for anyone who finds hissing headphone ...
all those viewers to come back for the second episode!
American Airlines . This is a nice ...
22 Mar 2012
| by Claire Beale
Back in the mid-60s, the publisher of Scientific American wanted to encourage big-spending airlines...from 28 countries entered the competition. Meanwhile, American Airlines and Eastern Airlines called ...
12 Jan 2012
| by Sara Kimberley
CityJet, the London-based airline, has called a review of its estimated £4 million pan...the next year as the airline looks to focus on highlighting its position as the largest carrier from London ...
since it took over the Belgian carrier VLM Airlines in 2009.
The campaign aimed to reposition CityJet as a "premium but friendly" airline. ...
08 Feb 2012
DDB UK has created an app for the Star Alliance network, the airline alliance.
02 Jun 2011
| by Sara Kimberley
Aer Lingus, the Irish airline, is reviewing its £4 million advertising account as it looks to hire...is not the issue behind the review.
The airline has worked with VCCP Blue since 2007, when it won the business ...
TV campaign featuring a blue balloon floating in the sky. The voiceover explained how the airline has ...
19 Aug 2011
| by Sara Kimberley
Bmi, the international airline, has appointed Lida to handle its direct marketing activity....The agency was awarded the account without a pitch and will work with the airline on a project-by-project basis.
Lida is now creating a loyalty programme designed to promote the bmi American Express credit ...
, which Lida is a part of. The group handles the airline's advertising account.
In the past, bmi has ...
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