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Turkish Airlines appoints Alpaytac to boost global ambitions

Turkish Airlines has called in PR support to help bill it as a luxury global service....The airline has appointed Alpaytac to lead all its national PR efforts for its four US gateways: Los Angeles, Chicago, Washington, D.C and New York. Last summer the airline reviewed its European PR agency network. The airline held pitches with the aim of reducing its roster of 24 agencies ...

Brand barometer: UK airlines, which one is most prominent online?

British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic

IAG forced to take on bmi baby as airline takeover completes

International Airlines Group (IAG), the parent company of British Airways, has been forced to take...IAG's 172.5m takeover of BMI completes today, while the integration of the main BMI airline ... review as part of the consultation to combine the airlines' operations . Former owner Lufthansa has failed to sell BMI's two smaller airlines, its low-cost subsidiary bmi baby and domestic subsidiary bmi ...

Air tax rise sparks further lobbying from airline heads

calls from the heads of easyJet, Ryanair, Virgin Atlantic and International Airlines Group (IAG) urging...has increased from 75 to 81. The airline chiefs stated these increases will now see a family ...

Flybe takes a swipe at rivals in humorous ad

Flybe has launched a humorous campaign to set it apart from rival low-cost airlines....to prepare himself to fight for a seat on an airline, poking fun at rival low budget airlines such as EasyJet ...

KLM launches nine-month Facebook initiative

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base...KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

this anecdotal evidence. In 2010, the airline's average punctuality rate was just 51.3%, to the dismay of pilots, cabin crew and passengers alike. The airline was known for its larger-than-life founder Sir Stelios Haji ... reaching 100m in overall costs and thanks, in part, to higher baggage charges. The airline now flies more ...

BA suitcase race highlights Olympic spirit

There are plenty of jokes about airlines and baggage but British Airways is making the subject..., and the airline will welcome onboard enough customers to fill 400 London Olympic Stadiums. Follow ...

Brands line up for 1960s ad break in 'Mad Men'

Ads from the 1960s for brands such as American Airlines and the Milk Marketing Forum have been dug...An American Airlines ad called "firsts", which plays on the airline's innovation, and an ad ... Manchester, highlights that the airline was the first to market with a number of innovations, including a ... , American Airlines, said: "This initiative provides an opportunity to showcase our historical advertising ...

Virgin Atlantic to appeal against BMI takeover

the takeover of loss-making carrier BMI by British Airways' parent company, International Airlines Group (IAG...airlines out of London Heathrow. BA started a consultation process to integrate BMI's operations ... all of the strong cases made by politicians, business groups and airlines, to enable one big company ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.