Profile: Turning geek into brand chic
27 Jan 2010
to rest at Fallon, Mediaedge:cia, i-level, Chemistry, Iris and other roster agencies Poke, AKQA, Proximity ...
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The Work
08 Feb 2010
Nike True City Agency: AKQA Brief Last summer Nike re-released its classic AirMax1 shoes ... . In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... in which they live. Pitch Nike instructed AKQA to focus its creative thinking on one primary mantra ...
Sainsbury's adds to non-food offer
17 Nov 2009 | by Joe Thomas
, created by digital agency AKQA, also offers 'expert advice' on technology items. Sainsbury's reported ...
Banking buddies? The limits of how far brands can tap into social networking
02 Dec 2008 | by Fiona Ramsay
brands are suitable for social media, according to some observers. AKQA's head of strategic planning ...
Will Facebook ever make a profit?
21 Oct 2008 | by Fiona Ramsay
into profiles and content.' Michael Aneto, head of media planning at AKQA, agrees that brands' view of social ...
Marketing Digital Leagues 2008
20 Oct 2008 | by Becky Charles
in June brought plaudits for outstanding creative to digital agencies including AKQA, Glue London and Poke ... received 100,000 unique visits during the first two days of the campaign. AKQA, meanwhile, worked alongside ... and strategy, rather than just creative,' says Ajaz Ahmed, chairman of AKQA. However, this raises questions ...
Digital & Direct brief: Fiat and AKQA develop eco:Drive
14 Oct 2008
Fiat and digital agency AKQA have developed eco:Drive, a dashboard application that assesses
Sainsbury's launches 'bag reminder' text scheme
09 Oct 2008 | by Fiona Ramsay
The initiative, developed in conjunction with digital agency AKQA, enables customers to sign up to receive a weekly 'bag reminder' SMS by texting the usual time and day of their visit to 63838. Sainsbury's has also begun the process of removing free carrier bags from sight at check-outs in stores, although ...
Marketers should use social networking sites to talk not sell
07 Oct 2008 | by Fiona Ramsay
is probably why yields are so poor in advertising inventory on social networks.' AKQA founder Ajaz Ahmed ...
Microsoft relaunches Xbox website
02 Oct 2008 | by Fiona Ramsay
The new design has been developed by digital agency AKQA. Featuring full-motion video, the site highlights a range of Xbox services including games, movies and music, as part of Microsoft's drive to broaden the Xbox audience by repositioning it as an entertainment rather than gaming platform. AKQA Film ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
