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Nike marketing boss attacks 'institutionally analogue' businesses

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Nike marketing boss attacks 'old' approach to social-media

Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Brands eye a share of booming digital health sector

of technology at digital agency AKQA, which worked closely on developing Nike's Training Club iPhone app, says ...

Nike '#makeitcount' by Wieden & Kennedy and AKQA

Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year...in Nike s 1948 space from 18 January. AKQA has created a social campaign across Facebook, Twitter ...

Nike 'music runs Ellie' by AKQA

AKQA has created a short online film for Nike starring the singer Ellie Goulding.

Deadline approaches for BR Hall of Fame votes

Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...

Power 100: 100 to 50

Annicchiarico, and digital agency AKQA to produce award-winning work such as the Eco:Drive digital dashboard ...

Kinetic takes honours at Clear Channel Outdoor Planning Awards

, Wieden Kennedy and AKQA, stood out as our overall winner for several reasons. "It was a fresh ...

Nike 'Nike training club' by AKQA

Nike has relaunched its training club app, aimed at women, with over sixty workouts.

Nike and Foot Locker kick off celeb-packed Air Max campaign

The "I am the rules" ad is the first to be created by Wieden + Kennedy London since it was appointed to the brands' roster earlier this year. The campaign, also created by AKQA, will roll out from ... such as boxing and dancing. AKQA has been tasked to amplify the buzz created through digital media. A campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.