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AkzoNobel appoints Brand Advocate for website overhaul

24 Sep 2009 | by Joe Thomas

LONDON - AkzoNobel Decorative Paints has appointed Brand Advocate London to resdesign its...Consumer eMarketing Leader of AkzoNobel Decorative Paints, comments, 'As market-leader in the supply ... of international territories.' AkzoNobel is currently in the process of reviewing its global advertising business ...

Hotline: Euro RSCG London scoops AkzoNobel business

13 Nov 2009

Euro RSCG London has scooped the £60 million AkzoNobel business, which includes Dulux and Crown

Global paint company AkzoNobel hires Mischief for consumer push

07 Nov 2011 | by Sara Luker

Global paint company AkzoNobel has appointed Mischief to cover the PR for four of its brands....with AkzoNobel s agency roster, which includes BBH, MediaCom, McCann Erickson and Glue Isobar. Mischief CEO ... -consumer focused remit. We re looking forward to working with all AkzoNobel s agencies in a fully integrated ... to AkzoNobel s Northern Region EMEA marketing director Matt Pullen. ...

AkzoNobel seeks agency in £60 million global ad consolidation

02 Sep 2009 | by Kate Nettleton

LONDON - AkzoNobel, the owner of brands including Dulux and Crown, has kicked off a global...in recent years. Kerris Bright, AkzoNobel's chief marketing officer for decorative paints, is overseeing ... . AkzoNobel stable of decorative paint brands includes Glidden, Hammerite, Crown and ICI Paints, which ...

Dulux company AkzoNobel set to appoint agency to cover four brands

18 Oct 2011 | by Sara Luker

AkzoNobel, one of the world's largest global paints and coatings companies, is about to appoint...It is understood that the four brands are Dulux, Cuprinol, Polycell and Hammerite. Publicasity and Mischief are believed to be still in the running for the business. PRWeek has learned that AkzoNobel asked ... It is thought AkzoNobel is close to appointing. UK head of comms Elizabeth Bickham declined to comment but did ...

From prweek.com/uk: Most Read

28 Oct 2011

1. Dulux company AkzoNobel set to appoint agency to cover four brands - 18 October

Dutch giant hires Aspect

01 Aug 2008

AkzoNobel, the world's largest paints firm, which earlier this year bought ICI, has brought...for the business. AkzoNobel previously used Smithfield, and retains the agency for an investor relations brief. A team of four consultants based in London will work on the AkzoNobel UK account, headed by Aspect ...

Dulux-owner to roll out global paint positioning

11 Oct 2011 | by Alex Brownsell

AkzoNobel, the owner of Dulux, is to align its portfolio of paint brands under a single "premium.... Sucheta Govil, global head of marketing for decorative paints at AkzoNobel, said the company wanted ... that AkzoNobel plans to increase its advertising investment in all markets by about 15%, in an effort to cement a ... sheepdog brand mascot. In June, AkzoNobel hired Bartle Bogle Hegarty to develop a global communications ...

Dulux owner seeks to consolidate £60m global paints business

03 Sep 2009 | by Kate Nettleton

LONDON - AkzoNobel, the owner of Dulux and Crown, has kicked off a global review in a move...Dulux advertising account. Kerris Bright, AkzoNobel's chief marketing officer for decorative paints ... how AkzoNobel's global brands can be brought together and promoted through campaigns in local markets. ...

PRWeek Awards 2011: Research

26 Oct 2011

AkzoNobel's garden woodcare brand Cuprinol holds most of the market, but its products are bought

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