Hotline: Euro RSCG London scoops AkzoNobel business
13 Nov 2009
Euro RSCG London has scooped the £60 million AkzoNobel business, which includes Dulux and Crown
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AkzoNobel appoints Brand Advocate for website overhaul
24 Sep 2009 | by Joe Thomas
LONDON - AkzoNobel Decorative Paints has appointed Brand Advocate London to resdesign its...Consumer eMarketing Leader of AkzoNobel Decorative Paints, comments, 'As market-leader in the supply ... of international territories.' AkzoNobel is currently in the process of reviewing its global advertising business ...
AkzoNobel seeks agency in £60 million global ad consolidation
02 Sep 2009 | by Kate Nettleton
LONDON - AkzoNobel, the owner of brands including Dulux and Crown, has kicked off a global...in recent years. Kerris Bright, AkzoNobel's chief marketing officer for decorative paints, is overseeing ... . AkzoNobel stable of decorative paint brands includes Glidden, Hammerite, Crown and ICI Paints, which ...
Dulux-owner to roll out global paint positioning
11 Oct 2011 | by Alex Brownsell
AkzoNobel, the owner of Dulux, is to align its portfolio of paint brands under a single "premium.... Sucheta Govil, global head of marketing for decorative paints at AkzoNobel, said the company wanted ... that AkzoNobel plans to increase its advertising investment in all markets by about 15%, in an effort to cement a ... sheepdog brand mascot. In June, AkzoNobel hired Bartle Bogle Hegarty to develop a global communications ...
Dulux owner seeks to consolidate £60m global paints business
03 Sep 2009 | by Kate Nettleton
LONDON - AkzoNobel, the owner of Dulux and Crown, has kicked off a global review in a move...Dulux advertising account. Kerris Bright, AkzoNobel's chief marketing officer for decorative paints ... how AkzoNobel's global brands can be brought together and promoted through campaigns in local markets. ...
McCann nets £2.5m Polycell ad account
03 Sep 2009
, the AkzoNobel-owned DIY brand....The agency, which already handles advertising duties for Cuprinol, another AkzoNobel brand, was appointed without a pitch. Farm was the previous incumbent on the Polycell business, which it won in 2006 ... until AkzoNobel acquired the chemical company for 8 billion in August 2007. ...
Dulux ends 13-year relationship with Abbott Mead Vickers BBDO
06 Nov 2009 | by Matt Williams
The move means that Bartle Bogle Hegarty has also been eliminated from the process. AkzoNobel, the owner of Dulux, first called a review of its 60 million global advertising business in September ... the intermediary Oystercatchers to handle the review. AkzoNobel will now hold meetings with DDB and Euro RSCG ...
Me and my mentor
28 Sep 2009 | by Sarah Johnson
My career mentor is Kerris Bright, who is now the chief marketing officer at AkzoNobel Paints. We worked together at Unilever from 1998 to 2002. Kerris was UK general manager for the Unipath Business. She recruited me as UK marketing manager. I'll always be grateful to Kerris for believing ...
Dulux drops Abbott Mead Vickers BBDO after 13 years
06 Nov 2009 | by Jeremy Lee
-fareast-language:#0400; mso-bidi-language:#0400;} AkzoNobel, the owner of the Dulux brand called a global ... ; DDB and Euro RSCG have made the final cut. The pitch is being led by AkzoNobel chief marketing ...
Euro RSCG wins £60m global Dulux account
11 Nov 2009 | by Noel Bussey
Normal 0 0 1 88 432 16 3 617 11.773 0 0 0 The agency will begin work on the account immediately with the first global campaign expected in the early stages of next year. The pitch was a move by AkzoNobel, Dulux's parent company, to consolidate its global ...
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