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18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel ... market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...

Dulux-owner to roll out global paint positioning

AkzoNobel, the owner of Dulux, is to align its portfolio of paint brands under a single "premium.... Sucheta Govil, global head of marketing for decorative paints at AkzoNobel, said the company wanted ... that AkzoNobel plans to increase its advertising investment in all markets by about 15%, in an effort to cement a ... sheepdog brand mascot. In June, AkzoNobel hired Bartle Bogle Hegarty to develop a global communications ...

Euro RSCG wins £60m global Dulux account

Normal 0 0 1 88 432 16 3 617 11.773 0 0 0 The agency will begin work on the account immediately with the first global campaign expected in the early stages of next year. The pitch was a move by AkzoNobel, Dulux's parent company, to consolidate its global ...

Bartle Bogle Hegarty lands £60m global Dulux ad brief

to handle creative for Dulux's sister AkzoNobel brands Cuprinol and Polycell. Last year, Euro RSCG ... of marketing for decorative paints at AkzoNobel, which owns ICI Paints and the Dulux brand, said: "I'm hugely ...

Euro RSCG beats two to Ideal Standard European ad brief

of global marketing at British Airways and the chief marketing officer at AkzoNobel, where she worked ...

Marketing's Power 100

at AkzoNobel she gained a reputation as a tough operator, leading a gruelling review of the Dulux global ...

 

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