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McCann nets £2.5m Polycell ad account

, the AkzoNobel-owned DIY brand....The agency, which already handles advertising duties for Cuprinol, another AkzoNobel brand, was appointed without a pitch. Farm was the previous incumbent on the Polycell business, which it won in 2006 ... until AkzoNobel acquired the chemical company for 8 billion in August 2007. ...

Loewy acquires packaging design agency Epoch

Britain, Coca-Cola Enterprises, Unilever Group, Diageo, Oral-B, AkzoNobel, Nokia, Ferrero Rocher ...

Marketing Society Award for Excellence is a prize worth having

practice that made a huge contribution toward business success. The Grand Prix went to AkzoNobel's Dulux ...

Marketing's Power 100

at AkzoNobel she gained a reputation as a tough operator, leading a gruelling review of the Dulux global ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.