Does British Airways still value brand-led marketing?
23 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
. Feb 2010: The airline announced it had hired AkzoNobel chief marketing officer Kerris Bright as head ...
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BA global marketer Kerris Bright quits for Ideal Standard
11 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
officer of the merged company when it was acquired by AkzoNobel. ...
Marketing Society Award for Excellence is a prize worth having
27 Jan 2009 | by Becky Wilkerson
practice that made a huge contribution toward business success. The Grand Prix went to AkzoNobel's Dulux ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
at AkzoNobel she gained a reputation as a tough operator, leading a gruelling review of the Dulux global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
