Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
and support. Celebrities Joanna Lumley, Jamie Oliver, James Caan and Alan Titchmarsh among others have ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
to magazine editors, writes Alan Mitchell.
Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit the headlines for all the wrong reasons. The service - a joint venture between broadcasters and broadband ...
Brand Health Check: Aquascutum
03 May 2012 | by Kim Benjamin
the global brand rights to YGM Trading, too, and Alan Lewis, owner of another British classic, the overcoat ...
Diary: Nabs with added Sugar
03 May 2012
Sir Alan Sugar once said: "I don't like liars, I don't like cheats. I don't like bullshitters. I
Hotline: Leagas Delaney hires Dean Webb
27 Apr 2012
Webb will work as a senior copywriter alongside Leagas Delaney's art director Alan Cinnamond and report to the creative director, Nigel Roberts. ...
YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
brought in 'Apprentice' star Alan Sugar, an acquaitance of Channel 5 owner Richard Desmond, as chairman ...
Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum
18 Apr 2012
NO - ALAN GILES CHAIRMAN, FAT FACE I would steer clear of recycling a competitor's marketing idea. If used in jest, it can come across as a cheap shot; if used in a serious way, your spend could create value for the rival who still 'owns' the idea. However, there are few variations of wording ...
Adwatch (April 4) ) top 20 recall: The Guardian
04 Apr 2012 | by Gareth James, Executive creative director, TMW
journalism, its fresh editorial approach. Led by editor-in-chief Alan Rusbridger, 'open journalism ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
, asks Alan Mitchell...agenda, though, advertising will continue to face a problem. Alan Mitchell is a respected author and a founder of Ctrl-Shift and Mydex. Alan.Mitchell@ctrl-shift.co.uk ADVERTISING: A JOB ... the discussion at Alan Mitchell's blog, Reinventing Marketing Let's continue the debate - visit my blog ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
