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to magazine editors, writes Alan Mitchell.
Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit the headlines for all the wrong reasons. The service - a joint venture between broadcasters and broadband ...
the global brand rights to YGM Trading, too, and Alan Lewis, owner of another British classic, the overcoat ...
brought in 'Apprentice' star Alan Sugar, an acquaitance of Channel 5 owner Richard Desmond, as chairman ...
NO - ALAN GILES CHAIRMAN, FAT FACE I would steer clear of recycling a competitor's marketing idea. If used in jest, it can come across as a cheap shot; if used in a serious way, your spend could create value for the rival who still 'owns' the idea. However, there are few variations of wording ...
by the departure of incumbent Ben Gordon in November. Alan Parker, executive chairman at Mothercare, said ...
journalism, its fresh editorial approach. Led by editor-in-chief Alan Rusbridger, 'open journalism ...
, asks Alan Mitchell...agenda, though, advertising will continue to face a problem. Alan Mitchell is a respected author and a founder of Ctrl-Shift and Mydex. Alan.Mitchell@ctrl-shift.co.uk ADVERTISING: A JOB ... the discussion at Alan Mitchell's blog, Reinventing Marketing Let's continue the debate - visit my blog ...
growth is, of course, not just down to Goldin's arrival. Nonetheless, Revlon's president, Alan T Ennis ...
than the "bought habit" that goes with purely rational rewards. Alan Mitchell, columnist ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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