Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
growth is, of course, not just down to Goldin's arrival. Nonetheless, Revlon's president, Alan T Ennis ...
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Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
The agency has been chosen to look after consumer and lifestyle work as the store launches its assault on the Christmas market. The news follows the departure of LightBrigade MD Alan Twigg from Seventy Seven PR in September, where he handled the client for several years. Twigg said: Hamleys ...
Seventy Seven appoints Nadia Gabbie as MD
08 Mar 2012 | by John Owens
to set up Hope Glory with creative director Jo Carr , while managing partner Alan Twigg also left to set ...
Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
adrift, which presents UK marketers with their biggest challenge in years, writes Alan Mitchell....for a generation.' Alan Mitchell is a respected author and a founder of Ctrl ...
Brands are failing to improve quality of life, claims Havas study
09 Nov 2011 | by Sophie Maden
Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to change", after a UK
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
Coogan (as Alan Partridge), Vic Reeves and Bob Mortimer. In September, it launched Foster's Gold, a 4 ...
Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped
06 Oct 2011 | by Alan Mitchell
. Don't expect it to solve all your marketing problems for you. Alan Mitchell is a respected author ...
Argos to launch series of ads tailored to ITV programming
28 Jul 2011 | by Maisie McCabe
. The Emmerdale character Alan Turner will receive a present in the episode and viewers will be asked to identify ...
Alan Mitchell: Reinventing marketing - Stalking customers vs building trust
28 Jul 2011 | by Alan Mitchell
. If so, Xaxis might just be an elegant solution to the wrong problem. Alan Mitchell is a respected ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
with Alan Partridge. The brand's core market is defined as 'tribal drinkers' - '18- to 34-year-old males ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
