Mothercare to close more than 100 stores and revamp online presence
12 Apr 2012 | by Matthew Chapman
by the departure of incumbent Ben Gordon in November. Alan Parker, executive chairman at Mothercare, said ...
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Brand Health Check: Aquascutum
03 May 2012 | by Kim Benjamin
the global brand rights to YGM Trading, too, and Alan Lewis, owner of another British classic, the overcoat ...
Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
The agency has been chosen to look after consumer and lifestyle work as the store launches its assault on the Christmas market. The news follows the departure of LightBrigade MD Alan Twigg from Seventy Seven PR in September, where he handled the client for several years. Twigg said: Hamleys ...
Tesco switches to Brunswick after 12 years with Maitland
27 Mar 2012 | by Hannah Crown
The world s third-largest retailer has brought in Alan Parker s international powerhouse, parting company with Maitland after 12 years. It is understood the switch reflects Tesco s increasing focus on growth outside of its UK heartland, despite recent setbacks in the US. Group executive director ...
Industry verdict on Tesco chief Richard Brasher's shock exit: 'Tesco has forgotten what made it grow in the first place'
15 Mar 2012 | by Matthew Chapman
than the "bought habit" that goes with purely rational rewards. Alan Mitchell, columnist ...
B&Q follows Homebase with female-led strategy
15 Mar 2012 | by Matthew Chapman
-store classes. There will also be "how to" guides on YouTube and activity involving brand ambassadors Alan ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
to consumers, asks Alan Mitchell
Simon Calver quits LoveFilm for Mothercare
08 Feb 2012 | by Sarah Shearman
offering. Alan Parker, chairman at Mothercare, who has been leading the company since Gordon ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
, Lord Alan Watson, Havas Media UK chairman, said brands' marketing "has to change" , after a UK consumer ...
Brands are failing to improve quality of life, claims Havas study
09 Nov 2011 | by Sophie Maden
Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to change", after a UK
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
