Lynx lines up campaign for new haircare range
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
s acquisition of Alberto Culver, which owned the TRESemm , Simple and VO5 brands. Sykes added ...
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Sky signs first product placement deal with TRESemmé
10 Mar 2011 | by Maisie McCabe
TRESemmé, the Alberto Culver hair care brand, has signed a deal to sponsor the British and Irish...The partnership was negotiated by Alberto Culver's media agency Carat with Sky Media, following a change in broadcasting guidelines on product placement introduced last Monday (28 February). The deal follows the placement of a Nestl coffee brand Dolce Gusto machine on ITV1 programme 'This Morning ...
AMV, Euro RSCG and W&K land D&AD Pencils
26 Apr 2012 | by Campaign staff
was awarded two Pencils for its "pageant" spot for Alberto Culver VO5 in the Direction for Film Advertising ...
TRESemmé readies sponsorship campaign for Britain's Next Top Model
27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
the first product placement deal signed by Sky, negotiated with Sky Media. Alberto Culver was recently ...
Liam Gallagher promotes News of the World mag
04 Mar 2011 | by Sara Kimberley
secured 13 main advertisers including beauty brands Alberto Culver and L'Oreal. Mindshare is handling ...
School Reports 2012: Carat
02 Apr 2012
lost 2 (biggest: Alberto Culver) TV 47% Press 18% Outdoor 8 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
