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Unilever ups ad and promotional spend by £124m

division and US group Alberto Culver, the company behind beauty brands Simple and VO5. Some of Unilever ...

School Reports 2012: Mindshare

) Total accounts at year end 68 Accounts won 13 (biggest: Alberto Culver) Accounts ... . And UK new business last year was patchy. The agency's biggest win - Alberto Culver - came as a result ...

Unilever plans further cost reductions after inflation warning

impending acquisition of Alberto Culver, which was greenlit by UK regulators in March and is expected ...

Sector Insight: Facial Skincare

of the same year, Unilever bought Alberto Culver, owner of the Simple brand among other personal care ranges ...

Sector Insight: Haircare

. The relative market shares of the big three will shift with Unilever's 2.3bn purchase of Alberto Culver, which ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.