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Alberto-Culver consolidates $60m US media account

- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million...- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million ... separate, move Alberto-Culver has announced the appointment of Avrett, Free 13 million ( 7.8 million ... /Wolf, New York. Brad Kirk, vice president of marketing for Alberto-Culver USA, said: "By consolidating ...

Alberto-Culver consolidates $60m US media account

- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million...- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million ... separate, move Alberto-Culver has announced the appointment of Avrett, Free 13 million ( 7.8 million ... /Wolf, New York. Brad Kirk, vice president of marketing for Alberto-Culver USA, said: "By consolidating ...

Alberto-Culver appoints Campbell Mithun Esty to St. Ives Swiss brands

- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative...- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative advertising account for its St. Ives Swiss formula hair and skincare lines to Campbell Mithun Esty ... , shampoos and conditioners. Alberto-Culver acquired St. Ives Laboratories in February 1996. World ...

Alberto-Culver appoints Campbell Mithun Esty to St. Ives Swiss brands

- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative...- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative advertising account for its St. Ives Swiss formula hair and skincare lines to Campbell Mithun Esty ... , shampoos and conditioners. Alberto-Culver acquired St. Ives Laboratories in February 1996. World ...

Euro RSCG picks up VO5's dollars 40m brief in Alberto Culver rejig

Euro RSCG Wnek Gosper has been handed Alberto Culver s dollars 40 million international advertising...Euro RSCG Wnek Gosper has been handed Alberto Culver s dollars 40 million international advertising account for the haircare brand VO5 without a pitch. The decision to move agencies in the UK comes just four months after M s appointment of Euro RSCG Tatham of Chicago to handle the VO5 brand ...

M&C Saatchi lands dollars 40m VO5 haircare global assignment

Alberto-Culver has handed M&C Saatchi the dollars 40 million task of promoting its flagship VO5...Alberto-Culver has handed M s lead creative agency, of its last piece of business with the beauty and haircare giant. The account presented a clash with the newly merged agency s Johnson s entire portfolio - worth some dollars 60 million - just over a year ago. M s International ...

M&C Saatchi scoops pounds 1m Culver business

M&C Saatchi has won its first toiletries business in four years by gaining access to the Alberto...with Alberto Culver he has bold plans for the brand. ...

GLOBAL BRIEF: Can Carat take on the world?

It may take more than the Alberto Culver win to woo sceptics. By Richard Cook....It may take more than the Alberto Culver win to woo sceptics. By Richard Cook. When Carat ... first piece of transatlantic business, when its European client, Alberto Culver, appointed Carat North ... their work globally. It might succeed: certainly the Alberto Culver win is a considerable coup ...

Alberto hands Euro RSCG dollars 30m ad task for St Ives division

Alberto Culver has handed Euro RSCG a dollars 30 million global advertising brief for its St Ives...Alberto Culver has handed Euro RSCG a dollars 30 million global advertising brief for its St Ives skincare, bodycare and haircare ranges. Euro RSCG won the brief after beating the roster ... for Alberto s TRESemme haircare brand and a number of its speciality brands. Alberto Culver acquired ...

VO5 unveils people factory ad from Euro RSCG London

The Alberto-Culver-owned haircare brand VO5 is encouraging its young customers to stand out from...for women. Tom Monaghan, Alberto-Culver's vice-president of Europe, said: "We are very optimistic ...

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