29 Jan 2010
| by Maisie McCabe
Alberto-Culver, the American packaged goods company and owner of Simple Health & Beauty, has...the purchase of Simple Health Beauty in December 2009. In the UK, Alberto-Culver's 15m account includes ...
and Aegis media agency Carat.
The Alberto-Culver account in the US is understood to be worth a further ...
include Wieden Kennedy, Campbell-Mithun (part of Interpublic Group of Cos.) and Aegis' Carat.
Alberto-Culver ...
08 Jun 2010
| by Mark Banham
Beauty products giant Alberto Culver has appointed Havas Group creative shop Arnold and Interpublic...In the UK, both shops will split the estimated 17m creative business for Alberto Culver brands ...
-Mithun in Minneapolis held the Tresemme creative account, while Alberto Culver's skin-care brands were handled by Wieden + Kennedy in New York. Gina Boswell, president of global brand at Alberto Culver, said: "Alberto Culver ...
27 Jul 2010
| by Katherine Levy
Alberto Culver, the beauty products giant, is set to split its estimated £150m global media duties...of that allocated to the UK. Last year Alberto Culver spent 11.8 million in the UK according to figures from ...
. Alberto Culver was unavailable for comment. Alberto Culver counts St. Ives and Noxzema skincare among its ...
creative account, while Alberto Culver's skin-care brands were handled by Wieden + Kennedy in New York ...
30 Sep 2010
| by Anne Cassidy
Simple, the Alberto Culver-owned cosmetics brand, has moved its UK advertising account out...Audacity captured the business to add to its existing relationship with Alberto Culver ...
's proposed $3.7 billion acquisition of Alberto Culver, which also owns the VO5 brand. It is currently unclear how the acquisition will affect Alberto Culver's agency relationships.
Separately, Audacity has ...
10 Mar 2011
| by Maisie McCabe
TRESemmé, the Alberto Culver hair care brand, has signed a deal to sponsor the British and Irish...The partnership was negotiated by Alberto Culver's media agency Carat with Sky Media, following a change in broadcasting guidelines on product placement introduced last Monday (28 February).
The deal follows the placement of a Nestl coffee brand Dolce Gusto machine on ITV1 programme 'This Morning ...
23 Feb 2010
| by Joe Thomas
moisturiser. Simple Health and Beauty was purchased by Alberto Culver, owner of the brands Tresemm , Alberto VO5 and St Ives, in December 2009 for 240m. Last year, Simple spent 2m on media. When Alberto-Culver ...
09 Jun 2010
| by Mark Banham
The win continues a good week for Arnold, which yesterday was named as one of two roster agencies alongside Interpublic Group's Mullen, on the $100m ( 70m) Alberto Culver creative account. The agency takes immediate responsibility for Alberto Culver's St. Ives and Noxzema skincare account, as well ...
16 Sep 2010
| by Mark Banham
The weekly title features launch advertisers including Talk Talk, Nokia, Alberto Culver and Dell. It is published by Haymarket Network in conjunction with FremantleMedia Enterprises and Syco Entertainment.
The title, which has a cover price of 1.95, is mainly aimed at a female readership. The launch team ...
26 Apr 2012
| by Campaign staff
was awarded two Pencils for its "pageant" spot for Alberto Culver VO5 in the Direction for Film Advertising ...
27 Jun 2011
| by Loulla-Mae Eleftheriou-Smith
the first product placement deal signed by Sky, negotiated with Sky Media.
Alberto Culver was recently ...