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Alberto Culver shareholders approve sale to Unilever

Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn...Shareholders have now backed proposals made by the Alberto Culver board in September , despite ... in order to satisfy European regulators' concerns about the deal's impact on competition. Alberto Culver sponsored FHM's annual '100 Sexiest Women' poll earlier this month as part of a campaign aimed ...

Unilever gets UK approval for Alberto Culver deal with bar soap concession

The Office of Fair Trading (OFT) has decided not to refer the $2.4bn takeover of Alberto Culver...In a statement, the OFT approved the sale of Alberto Culver to Unilever , and concluded ... and Alberto Culver's Simple brand and this was confirmed by the OFT's investigation". Consequently, Unilever has offered to divest the bar soaps business of Alberto Culver, which includes the Cidal, Wright ...

Unilever gets green light for $3.7bn Alberto Culver deal

Alberto Culver for $3.7bn (£2.38bn), but it must divest the VO5 brand in the US, with the deal expected...Under the agreement, Unilever will divest the Alberto VO5 brand in the US from Alberto Culver ... deal with the Office of Fair Trading to divest Alberto Culver's soap bar division . Paul Polman ... scale, reach and technology to take Alberto Culver's brands to a new level in existing markets ...

VO5 to partner FHM in 'blokes' strategy shift

VO5, the haircare brand owned by Alberto Culver, is boosting its marketing activity aimed at male...is to acquire Alberto Culver in a $3.7bn cash deal. Alberto Culver also owns the TRESemme and Simple hairand ... connections' with audiences. In July, Alberto Culver split its global media duties, worth an estimated 150 ...

Alex Pike becomes global marketing chief at Simple

Simple, Alberto Culver's skincare brand, has promoted its group marketing director Alex Pike..., and then through two periods of PE ownership, culminating in the successful sale to Alberto Culver nine months ago. Percy has agreed to continue with Alberto Culver in an advisory role, on a week per month basis. He ...

Unilever makes £2.3bn swoop on personal care brands

Unilever is to buy Alberto Culver, the owner of personal care brands including Tresemmé and Simple...and Carex. Alberto Culver's headquarters are in Illinois in the US. Its UK office is based in Basingstoke ... personal care brands Alberto Culver owns a handful of food and household care brands not alluded ... is subject to the approval of regulators and Alberto Culver shareholders. ...

Lynx lines up campaign for new haircare range

s acquisition of Alberto Culver, which owned the TRESemm , Simple and VO5 brands. Sykes added ...

Unilever ups ad and promotional spend by £124m

division and US group Alberto Culver, the company behind beauty brands Simple and VO5. Some of Unilever ...

Change of Western Europe chief for Unilever

-European delivery of innovation in to the marketplace and integrating the Sara Lee and Alberto Culver acquisitions ...

Dove TV push backs revamped hair care range

." The ad will go live on 4 October and run until December 2010. Unilever recently bought Alberto Culver , the American beauty brand which owns Tresemm , Simple and VO5, for 2.3bn. ...

 

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