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Alberto Culver launches global review

Alberto-Culver, the American packaged goods company and owner of Simple Health & Beauty, has...the purchase of Simple Health Beauty in December 2009. In the UK, Alberto-Culver's 15m account includes ... and Aegis media agency Carat. The Alberto-Culver account in the US is understood to be worth a further ... include Wieden Kennedy, Campbell-Mithun (part of Interpublic Group of Cos.) and Aegis' Carat. Alberto-Culver ...

Alberto-Culver consolidates $60m US media account

- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million...- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million ... separate, move Alberto-Culver has announced the appointment of Avrett, Free 13 million ( 7.8 million ... /Wolf, New York. Brad Kirk, vice president of marketing for Alberto-Culver USA, said: "By consolidating ...

Alberto-Culver consolidates $60m US media account

- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million...- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million ... separate, move Alberto-Culver has announced the appointment of Avrett, Free 13 million ( 7.8 million ... /Wolf, New York. Brad Kirk, vice president of marketing for Alberto-Culver USA, said: "By consolidating ...

Alberto-Culver appoints Campbell Mithun Esty to St. Ives Swiss brands

- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative...- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative advertising account for its St. Ives Swiss formula hair and skincare lines to Campbell Mithun Esty ... , shampoos and conditioners. Alberto-Culver acquired St. Ives Laboratories in February 1996. World ...

Alberto-Culver appoints Campbell Mithun Esty to St. Ives Swiss brands

- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative...- The Alberto-Culver Company has awarded the worldwide 20 million ( 12 million) creative advertising account for its St. Ives Swiss formula hair and skincare lines to Campbell Mithun Esty ... , shampoos and conditioners. Alberto-Culver acquired St. Ives Laboratories in February 1996. World ...

Alberto Culver shareholders approve sale to Unilever

Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn...Shareholders have now backed proposals made by the Alberto Culver board in September , despite ... in order to satisfy European regulators' concerns about the deal's impact on competition. Alberto Culver sponsored FHM's annual '100 Sexiest Women' poll earlier this month as part of a campaign aimed ...

Alberto Culver hands $100m global creative brief to US agencies

Beauty products giant Alberto Culver has appointed Havas Group creative shop Arnold and Interpublic...In the UK, both shops will split the estimated 17m creative business for Alberto Culver brands ... -Mithun in Minneapolis held the Tresemme creative account, while Alberto Culver's skin-care brands were handled by Wieden + Kennedy in New York. Gina Boswell, president of global brand at Alberto Culver, said: "Alberto Culver ...

Unilever gets green light for $3.7bn Alberto Culver deal

Alberto Culver for $3.7bn (£2.38bn), but it must divest the VO5 brand in the US, with the deal expected...Under the agreement, Unilever will divest the Alberto VO5 brand in the US from Alberto Culver ... deal with the Office of Fair Trading to divest Alberto Culver's soap bar division . Paul Polman ... scale, reach and technology to take Alberto Culver's brands to a new level in existing markets ...

M&C Saatchi lands dollars 40m VO5 haircare global assignment

Alberto-Culver has handed M&C Saatchi the dollars 40 million task of promoting its flagship VO5...Alberto-Culver has handed M s lead creative agency, of its last piece of business with the beauty and haircare giant. The account presented a clash with the newly merged agency s Johnson s entire portfolio - worth some dollars 60 million - just over a year ago. M s International ...

M&C Saatchi scoops pounds 1m Culver business

M&C Saatchi has won its first toiletries business in four years by gaining access to the Alberto...with Alberto Culver he has bold plans for the brand. ...

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