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Maxus and Carat to share Alberto Culver's £150m global media

Alberto Culver, the beauty products giant, is set to split its estimated £150m global media duties...of that allocated to the UK. Last year Alberto Culver spent 11.8 million in the UK according to figures from ... . Alberto Culver was unavailable for comment. Alberto Culver counts St. Ives and Noxzema skincare among its ... creative account, while Alberto Culver's skin-care brands were handled by Wieden + Kennedy in New York ...

Alex Pike becomes global marketing chief at Simple

Simple, Alberto Culver's skincare brand, has promoted its group marketing director Alex Pike..., and then through two periods of PE ownership, culminating in the successful sale to Alberto Culver nine months ago. Percy has agreed to continue with Alberto Culver in an advisory role, on a week per month basis. He ...

Dove TV push backs revamped hair care range

." The ad will go live on 4 October and run until December 2010. Unilever recently bought Alberto Culver , the American beauty brand which owns Tresemm , Simple and VO5, for 2.3bn. ...

Unilever puts sauce brands up for sale

Alberto Culver, which owns haircare brands VO5 and Tresemm . A spokesman for Unilever said: "Unilever ...

Simple overhauls baby range to increase share

The skincare brand, which was bought by TRESemm -owner Alberto Culver last December, hired design agency BrandMe to revamp the products and packaging in its baby range. The line includes Simple Baby All-In-One Wash, Moisturising Bath, Moisturising Shampoo, Pure Talc and Moisturising Wipes. Each of the products ...

 

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