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MARKETING MIX: That was the week that was

at pounds 29.95. Alberto Culver launches Natural Silk shampoo, claiming it is the first shampoo in the UK...15 years ago: The first fashion phone is marketed under the name Rumours by Dialatron, retailing at pounds 29.95. Alberto Culver launches Natural Silk shampoo, claiming it is the first shampoo in the UK to contain silk in the formula. The DTI abandons plans to prosecute advertisers that buy space ...

An AMV BBDO advertising supplement: AMV secures pounds 2.5m British Caledonian brief at second try

15 October, 1982 Abbott Mead Vickers SMS s billings will top pounds 28 million following its win of the British Caledonian Airways account, expected to be worth pounds 2.5 million next year. In the past four weeks, the agency has picked up Alberto-Culver, also worth pounds 2.5 million, and K Shoes ...

New Balance appoints Arnold to global creative account

The win continues a good week for Arnold, which yesterday was named as one of two roster agencies alongside Interpublic Group's Mullen, on the $100m ( 70m) Alberto Culver creative account. The agency takes immediate responsibility for Alberto Culver's St. Ives and Noxzema skincare account, as well ...

STOP PRESS

, with a decision expected later this month. US haircare giant Alberto Culver has lost top ... , Middle East and Africa is leaving in March 1999 to work as a venture capitalist. Alberto Culver ...

An AMV BBDO advertising supplement: HOTLINE

-European Wella account - and will have to resign its pounds 12 million Alberto-Culver business in order to do ...

NEWS: HOTLINE

no plans, at present, to replace him. TMD Carat has scooped the media buying for Alberto Culver ...

Hotline

s European client, Alberto Culver, has appointed Carat North America to handle its dollars 50 million US ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

Alberto Culver account, talkSPORT, Trebor Bassett and the pounds 6 million NHS account from COI ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

Alberto Culver account, talkSPORT, Trebor Bassett and the pounds 6 million NHS account from COI ...

 

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