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Unilever gets green light for $3.7bn Alberto Culver deal

Alberto Culver for $3.7bn (£2.38bn), but it must divest the VO5 brand in the US, with the deal expected...Under the agreement, Unilever will divest the Alberto VO5 brand in the US from Alberto Culver ... deal with the Office of Fair Trading to divest Alberto Culver's soap bar division . Paul Polman ... scale, reach and technology to take Alberto Culver's brands to a new level in existing markets ...

Simple moves UK ad account from RKCR/Y&R to Audacity

Simple, the Alberto Culver-owned cosmetics brand, has moved its UK advertising account out...Audacity captured the business to add to its existing relationship with Alberto Culver ... 's proposed $3.7 billion acquisition of Alberto Culver, which also owns the VO5 brand. It is currently unclear how the acquisition will affect Alberto Culver's agency relationships. Separately, Audacity has ...

MARKETING MIX: That was the week that was

to the Advertising Standards Authority; Alberto Culver launches V-O5 Alive, the first styling mousse to colour hair...15 years ago: Hoover is forced to changed the advertising for its Turbopower vacuum cleaner, from Who s built a turbo for women drivers? to Who s the power behind Turbopower , following complaints to the Advertising Standards Authority; Alberto Culver launches V-O5 Alive, the first styling ...

MARKETING MIX: That was the week that was

at pounds 29.95. Alberto Culver launches Natural Silk shampoo, claiming it is the first shampoo in the UK...15 years ago: The first fashion phone is marketed under the name Rumours by Dialatron, retailing at pounds 29.95. Alberto Culver launches Natural Silk shampoo, claiming it is the first shampoo in the UK to contain silk in the formula. The DTI abandons plans to prosecute advertisers that buy space ...

REVIEW: Marketing and advertising news in the week’s press

to prevent him from becoming president of the rival company, Alberto-Culver International. P ...

Unilever puts sauce brands up for sale

Alberto Culver, which owns haircare brands VO5 and Tresemm . A spokesman for Unilever said: "Unilever ...

MARKETING MIX: That was the week that was

months after the service launched. Gebhart is a former international marketing director for Alberto Culver. Long-standing rivals Tate & Lyle and British Sugar bury the hatchet to plan a launch ...

STOP PRESS

, with a decision expected later this month. US haircare giant Alberto Culver has lost top ... , Middle East and Africa is leaving in March 1999 to work as a venture capitalist. Alberto Culver ...

An AMV BBDO advertising supplement: HOTLINE

-European Wella account - and will have to resign its pounds 12 million Alberto-Culver business in order to do ...

Unilever cuts marketing spend as European revenues rise

of Sara Lee brands largely complete and Alberto Culver progressing rapidly." ...

 

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