09 May 2011
| by Ed Owen
Alberto Culver for $3.7bn (£2.38bn), but it must divest the VO5 brand in the US, with the deal expected...Under the agreement, Unilever will divest the Alberto VO5 brand in the US from Alberto Culver ...
deal with the Office of Fair Trading to divest Alberto Culver's soap bar division .
Paul Polman ...
scale, reach and technology to take Alberto Culver's brands to a new level in existing markets ...
30 Sep 2010
| by Anne Cassidy
Simple, the Alberto Culver-owned cosmetics brand, has moved its UK advertising account out...Audacity captured the business to add to its existing relationship with Alberto Culver ...
's proposed $3.7 billion acquisition of Alberto Culver, which also owns the VO5 brand. It is currently unclear how the acquisition will affect Alberto Culver's agency relationships.
Separately, Audacity has ...
19 Aug 1999
to the
Advertising Standards Authority; Alberto Culver launches V-O5 Alive, the
first styling mousse to colour hair...15 years ago: Hoover is forced to changed the advertising for its
Turbopower vacuum cleaner, from Who s built a turbo for women drivers?
to Who s the power behind Turbopower , following complaints to the
Advertising Standards Authority; Alberto Culver launches V-O5 Alive, the
first styling ...
27 May 1999
at pounds 29.95. Alberto Culver launches
Natural Silk shampoo, claiming it is the first shampoo in the UK...15 years ago: The first fashion phone is marketed under the name
Rumours by Dialatron, retailing at pounds 29.95. Alberto Culver launches
Natural Silk shampoo, claiming it is the first shampoo in the UK to
contain silk in the formula. The DTI abandons plans to prosecute
advertisers that buy space ...
08 Oct 1999
| by ANNA GRIFFITHS
to prevent him from
becoming president of the rival company, Alberto-Culver
International.
P ...
30 Sep 2010
| by John Reynolds
Alberto Culver, which owns haircare brands VO5 and Tresemm .
A spokesman for Unilever said: "Unilever ...
10 Jun 1999
months after the service launched. Gebhart is a former
international marketing director for Alberto Culver.
Long-standing rivals Tate & Lyle and British Sugar bury the hatchet to
plan a launch ...
19 Dec 1998
| by NEILL DENNY
, with a decision expected later this
month.
US haircare giant Alberto Culver has lost top ...
, Middle East and Africa is leaving in March 1999 to work as a
venture capitalist.
Alberto Culver ...
21 Nov 1997
| by JOHN TYLEE
-European
Wella account - and will have to resign its pounds 12 million
Alberto-Culver business in order to do ...
04 Aug 2011
| by Daniel Farey-Jones
of Sara Lee brands largely complete and Alberto Culver progressing rapidly." ...