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VO5 to partner FHM in 'blokes' strategy shift

VO5, the haircare brand owned by Alberto Culver, is boosting its marketing activity aimed at male...is to acquire Alberto Culver in a $3.7bn cash deal. Alberto Culver also owns the TRESemme and Simple hairand ... connections' with audiences. In July, Alberto Culver split its global media duties, worth an estimated 150 ...

Alberto hands Euro RSCG dollars 30m ad task for St Ives division

Alberto Culver has handed Euro RSCG a dollars 30 million global advertising brief for its St Ives...Alberto Culver has handed Euro RSCG a dollars 30 million global advertising brief for its St Ives skincare, bodycare and haircare ranges. Euro RSCG won the brief after beating the roster ... for Alberto s TRESemme haircare brand and a number of its speciality brands. Alberto Culver acquired ...

VO5 unveils people factory ad from Euro RSCG London

The Alberto-Culver-owned haircare brand VO5 is encouraging its young customers to stand out from...for women. Tom Monaghan, Alberto-Culver's vice-president of Europe, said: "We are very optimistic ...

Sky signs first product placement deal with TRESemmé

TRESemmé, the Alberto Culver hair care brand, has signed a deal to sponsor the British and Irish...The partnership was negotiated by Alberto Culver's media agency Carat with Sky Media, following a change in broadcasting guidelines on product placement introduced last Monday (28 February). The deal follows the placement of a Nestl coffee brand Dolce Gusto machine on ITV1 programme 'This Morning ...

This week: Marketing news from the national press

Alberto-Culver is considering spinning off its consumer goods and beauty retail businesses after a

Global Newsmaker: Trevor Gorin

Unilever recently hit the headlines with its acquisition of global hair and beauty firm Alberto...manufacturer Alberto Culver]. The message that Unilever delivers through its public relations teams ...

MARKETING MIX: That was the week that was

at pounds 29.95. Alberto Culver launches Natural Silk shampoo, claiming it is the first shampoo in the UK...15 years ago: The first fashion phone is marketed under the name Rumours by Dialatron, retailing at pounds 29.95. Alberto Culver launches Natural Silk shampoo, claiming it is the first shampoo in the UK to contain silk in the formula. The DTI abandons plans to prosecute advertisers that buy space ...

Carat clients begin interactive ad push using Carlton Active

production house, Carlton Active. Asda, the Post Office, Alberto Culver and Nivea will all launch ... Birch. Interactive ads for Asda, the Post Office and Alberto Culver will air on ITV1 this month, while the Nivea campaign kicks off in December. Alberto Culver will use interactive ads ...

X Factor magazine hits Tesco shelves

The weekly title features launch advertisers including Talk Talk, Nokia, Alberto Culver and Dell. It is published by Haymarket Network in conjunction with FremantleMedia Enterprises and Syco Entertainment. The title, which has a cover price of 1.95, is mainly aimed at a female readership. The launch team ...

Stardoll to support Paramount's Shrek Forever

launched ad-funded service Stardoll TV. Sponsored by Alberto Culver-owned cosmetics brand Simple, the first ...

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