08 Dec 2010
| by Maisie McCabe
VO5, the haircare brand owned by Alberto Culver, is boosting its marketing activity aimed at male...is to acquire Alberto Culver in a $3.7bn cash deal.
Alberto Culver also owns the TRESemme and Simple hairand ...
connections' with audiences.
In July, Alberto Culver split its global media duties, worth an estimated 150 ...
05 May 2000
| by JADE GARRETT
Alberto Culver has handed Euro RSCG a dollars 30 million global
advertising brief for its St Ives...Alberto Culver has handed Euro RSCG a dollars 30 million global
advertising brief for its St Ives skincare, bodycare and haircare
ranges.
Euro RSCG won the brief after beating the roster ...
for
Alberto s TRESemme haircare brand and a number of its speciality
brands.
Alberto Culver acquired ...
16 Apr 2004
The Alberto-Culver-owned haircare brand VO5 is encouraging its young customers to stand out from...for women.
Tom Monaghan, Alberto-Culver's vice-president of Europe, said: "We are very optimistic ...
10 Mar 2011
| by Maisie McCabe
TRESemmé, the Alberto Culver hair care brand, has signed a deal to sponsor the British and Irish...The partnership was negotiated by Alberto Culver's media agency Carat with Sky Media, following a change in broadcasting guidelines on product placement introduced last Monday (28 February).
The deal follows the placement of a Nestl coffee brand Dolce Gusto machine on ITV1 programme 'This Morning ...
12 Apr 2006
Alberto-Culver is considering spinning off its consumer goods and beauty retail businesses after a
19 Oct 2010
Unilever recently hit the headlines with its acquisition of global hair and beauty firm Alberto...manufacturer Alberto Culver].
The message that Unilever delivers through its public relations teams ...
27 May 1999
at pounds 29.95. Alberto Culver launches
Natural Silk shampoo, claiming it is the first shampoo in the UK...15 years ago: The first fashion phone is marketed under the name
Rumours by Dialatron, retailing at pounds 29.95. Alberto Culver launches
Natural Silk shampoo, claiming it is the first shampoo in the UK to
contain silk in the formula. The DTI abandons plans to prosecute
advertisers that buy space ...
09 Nov 2001
| by CLARE CONLEY
production house, Carlton Active.
Asda, the Post Office, Alberto Culver and Nivea will all launch ...
Birch.
Interactive ads for Asda, the Post Office and Alberto Culver will air on
ITV1 this month, while the Nivea campaign kicks off in December.
Alberto Culver will use interactive ads ...
16 Sep 2010
| by Mark Banham
The weekly title features launch advertisers including Talk Talk, Nokia, Alberto Culver and Dell. It is published by Haymarket Network in conjunction with FremantleMedia Enterprises and Syco Entertainment.
The title, which has a cover price of 1.95, is mainly aimed at a female readership. The launch team ...
15 Jun 2010
| by Sara Kimberley
launched ad-funded service Stardoll TV. Sponsored by Alberto Culver-owned cosmetics brand Simple, the first ...