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Aurasma head Martina King departs amid HP turmoil

virtual window shopping in three of its central London stores to sell F F clothes, which have ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Campaign Viral Chart: Nike interactive ad nets first place

. 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

Big Jubilee Lunch project in TV push

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...doors to organise community celebrations." McCann London's creative directors Matt Crabtree and Simon ...

Malibu launches VIP-themed Facebook app as part of summer style activity

", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...

Danone ramps up marketing for Evian and Volvic brands

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Samsung Olympic spot invites people to 'take part'

, as Samsung attempts to drive home its role as wireless communications equipment sponsor of London 2012 ... products, including the Galaxy Note, in the Olympic Village and throughout London for the duration of the London 2012 Olympic and Paralympic Games. Follow Matthew Chapman at @mattchapmanUK ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ...

Shopping for brands

that will deliver more engaging customer experiences, says Gavin Crouch of JWT London....mobile site that allows you to redeem a code, but the sponsored link takes you to a London 2012 Coke ... strategy at JWT London POINT OF VIEW iPhone or Android? Android will win by volume but I ...

Think BR: Weird web culture is bigger than cheap LOLs

, an MA dissertation submitted to the Department of Media and Communications, London School of Economics ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.