Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
. Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... offering with further outdoor ads using its current strapline, "See it in London, buy it at Heathrow ...
Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
campaign in Tesco stores across London, the South-East and the Midlands. This activity will then run ...
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
launch will take place over London, Paris, Berlin and major cities in the US. The balloons won ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The ad will be placed in a Clear Channel bus shelter outside Selfridges in London on Wednesday (22 February) and will available for consumers to interact with for two weeks. It has been created with the help of Clear Channel's creative solutions team Create, digital signage company 3D Exposure ...
We'll Call You: TripAdvisor
15 Feb 2012
Mole was thinking of opening our surprisingly roomy West London burrow to paying guests. But can we
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
The Transport for London marketing director's preparations for the London 2012 Olympics are finally...Londoners to alter their commutes when the capital stages the Olympics this summer. This is the task facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... Victoria offices. Since 2005, when London won the right to host the Olympic Games, public opinion has ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
, with scenes of car mechanics working in their overalls. The car then emerges from a tunnel in London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
