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Lessons from The GREAT Campaign

communication within and between them, should take note. Luke Blair is a director at London Communications ...

Media Bitch's Diary 24 May

that he is entering the same challenge in this year s London 2012 Olympics has (unfortunately) turned ...

WPP appoints Deborah Kerr to head Team News

that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Adam & Eve's five-year road to a £60m fortune

London. Westfield was quickly sacrificed for the prized John Lewis account, which has come to define ...

Omnicom merges £60m Adam & Eve with DDB

London outpost to create Adam & Eve/DDB.

Arcadia starts £4m media agency contest

JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

Expedia hires Fleishman-Hillard after European consolidation review

working closely with the European comms team based in Expedia s European headquarters in London ... -Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Entertainment: Lappset happy with angry approach

ambassador in London.

Food & Drink: Take your hat off to Benito's tweet deal

restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... . The agency launched a 'Tweets for Eats' competition, encouraging offices in central London to tweet 'give me ... contacted to spread news of the promotion. To drive people in-store, Londoners received 50 per cent off ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.