Brand barometer: Network Rail viral campaign reviewed
18 May 2012
. Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...
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Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We ...
RAJAR Q1 2012: Views from the radio advertising buyers
17 May 2012 | by Maisie McCabe
Radio will be pleased with Capital Radio s performance in London. Bauer on the other hand should ... buyer, UM London "The commercial market remains buoyant with notable performances across ...
RAJAR Q1 2012: Reactions from the station owners
17 May 2012 | by Maisie McCabe
to perform as a national station and Global Radio's 95.8 Capital FM kept hold of the London breakfast crown ... in via a digital platform." Steve Parkinson, managing director, London radio, Bauer Media ... on year. "I m particularly pleased with such great share increases for Magic and Kiss in London ...
New business leagues (18 May 2012)
17 May 2012
The Corner climbs up the creative league with a second win, while Now and BETC London are new
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ... McCann-Erickson/ Mindshare 23 19 ( ) Airwick Euro RSCG London/ ZenithOptimedia ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
. MARCH Conversations about the Virgin London Marathon in April began to crop up, with Twitter and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
= ( ) DFS Krow/MediaCom 39 4= ( ) Cadbury Creme Egg Fallon London/PHD 39 ... Virgin Media DDB London, Rapp/Fifty6 39 2 ( ) Asda Gratterpalm/Carat 30 ... = ( ) Santander Euro RSCG London/Carat 24 5= -1 Netflix Goodby Silverstein ...
Profiling the young and active in Britain
20 Apr 2012 | by Kantar Media
at the London Olympics on this group and thus the value to brands of aligning themselves to it. Marketers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
