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Brown-Forman seeks shop for global vodka ad briefs

09 Feb 2012 | by Anne Cassidy

and escalators. Brown-Forman's other alcohol brands include Jack Daniel's Tennessee Whiskey, Southern Comfort ...

Foster's launches Facebook Timeline app

08 Feb 2012 | by Nick Batten

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook

Change4Life tackles sensible drinking mission

06 Feb 2012 | by Gemma Charles

sensible alcohol consumption...., such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses. As well as the TV activity, the DoH is launching ...

Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

by almost 40%, followed by perfumes and cosmetics. Soft drinks (7%) and alcohol (6%) scored lowest when ... Alcoho l: 6% deemed alcohol to have excessive packaging Confectionery: 40% cited confectionery ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

Crayon nets Grant's global digital task

02 Feb 2012 | by Matthew Chapman

Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...

Pitch update

02 Feb 2012

pitches for two alcohol-related accounts moved on apace last month. The Observatory-handled pitch ...

Sector Insight: Dark spirits

01 Feb 2012 | by Jane Bainbridge

role in 2008. During his marketing career in the softand alcoholic-drinks industries, one of his most ...

Private Hear: January 2012

26 Jan 2012

Go to the ads Will Awdry, creative parner, Ogilvy Mather Brian Jenkins, head of radio, COI January 2012. A month when some of us feel isolated from dependable friends such as alcohol, say, or Europeans. Do these half-dozen radio oeuvres provide a cup that cheers ...

A toast to sensible drinkers

24 Jan 2012 | by Ashley Underwood

People who drink alcohol every day are 31% more likely than the average drinker to be social grade...have at least two days a week completely clear of alcohol. Most would agree that without a public ... sentiment. Alcohol producers also advocate sensible drinking. This has obvious moral foundations ... -the-shelf alcohol. Marketers will be keen to hear how best to reach these mature bacchanals. Any government ...

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