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Drinks retailers are joining forces to tackle alcohol misuse with the introduction of best...Stores have developed the guidelines, which will be available to all alcohol retailers, from supermarkets ... the misuse of alcohol and minimise anti-social behaviour outside off-licences. They will cover the prevention ... and irresponsible selling and consumption of alcohol. ...
The entertainment and alcohol industries are the best performers in generating brand awareness...manager for Dynamic Logic Europe said entertainment and alcohol performed well because of the nature ... . "Alcohol campaigns typically perform well on average for a number of reasons. Firstly, they tend to be well-targeted towards their audience; secondly they are appealing and entertaining. Finally, alcohol campaigns tend ...
initiative being run by charity Alcohol Concern called 'How's your drink?'..., acting chief executive of Alcohol Concern, said the website was a response to intense media coverage ...
Alcohol Concern is highlighting the harm alcohol can do to society through an integrated
Hardly a week goes by without the alcohol industry unveiling a corporate social responsibility ... Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from sports ... , the prospect of plain packaging for alcohol products has reared its head. The news coincides with the major ...
encouraged to sell alcoholic drinks under the government's new licensing laws are an additional threat ...
The rules governing TV commercials for alcohol are set for a shake-up....regulations failed to discourage alcohol advertisements that attracted children and teenagers, condoned antisocial behaviour or linked sexual prowess and alcohol consumption. A qualitative study, commissioned by Ofcom's predecessor, found that TV advertising of alcoholic drinks such as alcopops particularly ...
that alcohol advertisements should carry health warnings, as "pointless" and "unlikely to work"....A plan for alcohol ads to carry warnings similar to those for tobacco was mooted by the government's chief medical officer, Professor Liam Donaldson on Monday. The idea came in response to new ... such as drink-driving." Twinn said the alcohol industry is very responsible, pointing to initiatives ...
Total UK, which operates 215 petrol station forecourts licensed to sell alcohol, has revamped its
It is asking all local retailers to sign up to its Alcohol Task Force, and already has the support ... , traders and Northumbria Police, and aims to tackle alcohol misuse and the anti-social behaviour associated ... . It will tell retailers not to sell alcohol to youngsters and explain how to deal with aggressive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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