Brown-Forman seeks shop for global vodka ad briefs
09 Feb 2012 | by Anne Cassidy
and escalators. Brown-Forman's other alcohol brands include Jack Daniel's Tennessee Whiskey, Southern Comfort ...
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The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...
Foster's launches Facebook Timeline app
08 Feb 2012 | by Nick Batten
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook
Change4Life tackles sensible drinking mission
06 Feb 2012 | by Gemma Charles
sensible alcohol consumption...., such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses. As well as the TV activity, the DoH is launching ...
Do consumers really care about eco-packaging?
03 Feb 2012 | by David Benady
by almost 40%, followed by perfumes and cosmetics. Soft drinks (7%) and alcohol (6%) scored lowest when ... Alcoho l: 6% deemed alcohol to have excessive packaging Confectionery: 40% cited confectionery ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...
Crayon nets Grant's global digital task
02 Feb 2012 | by Matthew Chapman
Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...
Pitch update
02 Feb 2012
pitches for two alcohol-related accounts moved on apace last month. The Observatory-handled pitch ...
Sector Insight: Dark spirits
01 Feb 2012 | by Jane Bainbridge
role in 2008. During his marketing career in the softand alcoholic-drinks industries, one of his most ...
Private Hear: January 2012
26 Jan 2012
Go to the ads Will Awdry, creative parner, Ogilvy Mather Brian Jenkins, head of radio, COI January 2012. A month when some of us feel isolated from dependable friends such as alcohol, say, or Europeans. Do these half-dozen radio oeuvres provide a cup that cheers ...
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