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Analysis: Haines sees PR benefits in 'Big Tent'

standards as well as advertising to children and the promotion of alcohol in general as areas where 'PR ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

. But businesses like alcoholic drinks manufacturers, which recently faced controversy over the appeal ...

THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?

avenue. Mark Bennett Alcohol Concern If you manage to get the right story and use ... . If it gets picked up in the leader comment it s much more credible. Alcohol Concern are fortunate ...

Focus: Marketing Comms - The faces behind the brand names

summer. Afreeka, a lightly sparkling alcoholic beverage, is made from the South African berry ...

CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet

evening snacks to accompany alcoholic drinks. But the launch of the Venetian-inspired Chicettas ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.