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The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a...if - as Riley fears - restrictions on advertising in general, and the promotion of alcohol in particular, grow ever more Draconian across the world. "French alcohol advertising has been highly restricted ...
years ago, the AA s efforts were almost exclusively spent fighting fires. Food, children, alcohol, green ...
Hardly a week goes by without the alcohol industry unveiling a corporate social responsibility ... Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from sports ... , the prospect of plain packaging for alcohol products has reared its head. The news coincides with the major ...
, becoming a sophisticated alternative to alcohol. Its sponsorship of the French Open tennis at Roland Garros ...
t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol is a natural ... tobacco, just as I m not convinced that making the marketing of confectionery and alcohol dark will do ...
. AAR is busy dealing with alcohol-related pitches. Next week sees the delayed presentations from ...
A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol...Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... of its products. In its defence InBev said, crucially, there were only two references to alcohol ... of the messages delivered in the coach's speech and neither reference directly linked alcohol consumption ...
. Marketers must dispose of all litter. Experiential marketing for alcohol brands must be done in a responsible way (for example, the campaign can t imply social success, link alcohol with sexual activity ... to give out samples of alcohol where the brand ambassador is over 18, but under the age of 21 ...
. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ... by Bath University explored the theory in the context of alcohol by interviewing young people who ... is that alcohol will be more costly. Although it is conceivable that this could result in the decision to drink ...
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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