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Home Counties and Wessex: The IPR PRide Awards 2004/5 - This year's winners pick up their well-deserved accolades

(Brighton Hove Drug Alcohol Action Team) - This campaign used the most economical channels to raise ...

Campaign: Viz uses birthday party to reinvigorate status - Consumer

Herring also secured sponsorship from Red Stripe - Viz characters' favourite alcoholic beverage ...

Campaign: Second Opinion

and interactive media to explore six facets of alcohol consumption. The Clarion Awards jury felt that the Choice ... and the choices we make, it ensured that visitors became actively engaged in a real discussion about alcohol use ...

CAMPAIGN: LD pushes music angle for Brit Awards - Entertainment PR

to turn this around by banning alcohol, a move panned by journalists and scrapped this year. LD ...

EXHIBITION PR: Crowd Pleasers

There used to be a school of thought that if you offered a small lake of alcohol and enough exotic canapes to keep Homer Simpson happy, then journalists would not only flock to your client's stand, but provide riveting copy about them, too. But it seems all the stereotypes have gone out of the window ...

INTERNATIONAL BRIEFS: Stratacomm puts programme together

programme for Techniques for Effective Alcohol Management, a non-profit coalition that promotes responsible

CAMPAIGNS: Event PR - PR21 chips in for 2000 Sea Fish award

employed Food & Drink presenter Jilly Goolden to prepare alcoholic and non-alcoholic drink ...

DIARY: Agencies decide that the way to a journalist’s heart is through a bottle

Last week was something of an alcohol-fuelled one, with Fishburn Hedges and Harvard PR both...Last week was something of an alcohol-fuelled one, with Fishburn Hedges and Harvard PR both throwing parties in shameless ploys to entertain journalists. Naturally enough, the ploy worked, and the usual round of drunken shenanigans ensued. At Fishburn Hedges, an Eastern theme was chosen ...

FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar

of the event and alcoholic drink was brought in. On the night, 800 guests zoomed up the Rocket ...

CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet

evening snacks to accompany alcoholic drinks. But the launch of the Venetian-inspired Chicettas ...

 

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