22 May 2012
drink that you can consume while others drink alcohol.
14 Feb 2012
alcohol consumption....The spot, animated by Aardman, encourages people to drink less and "stop the drink sneaking up on you". The campaign offers hints and tips on how drinkers can cut down their consumption, including having alcohol-free days, not drinking at home before you go out and using smaller glasses ...
06 Feb 2012
| by Gemma Charles
sensible alcohol consumption...., such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses.
As well as the TV activity, the DoH is launching ...
02 Feb 2012
pitches for two alcohol-related accounts moved on apace last month. The Observatory-handled pitch ...
26 Jan 2012
Go to the ads
Will Awdry, creative parner, Ogilvy Mather
Brian Jenkins, head of radio, COI
January 2012. A month when some of us feel isolated from dependable friends such as alcohol, say, or Europeans. Do these half-dozen radio oeuvres provide a cup that cheers ...
03 Jan 2012
| by Sara Kimberley
The ad, created by McCann Manchester, which launched in August, features a woman sitting next to packs of PG Tips and Aldi tea, saying: "I don't like tea. I like gin".
Despite drawing complaints from members of the public who claimed the ad made a joke of alcoholism, the ad beat off competition ...
15 Dec 2011
Stella Artois is the biggest alcohol brand in the UK and, through its defining 60s aesthetic, proves that big can be beautiful.
Its advertising projects the personality of a cool sophisticate with a wry sense of humour, and it is one that has proved irresistible to its audience. And the brand has ...
30 Nov 2011
| by John Reynolds
it was judged to be irresponsible as it could encourage combining drinking alcohol and swimming..... One person complained the ad was irresponsible as it linked alcohol with activities where drinking alcohol would be unsafe or unwise. In its defence, Wells Young's said the ad had been approved ...
that the characters had been drinking alcohol before going swimming at night. It ruled that the ad should be banned ...
25 Oct 2011
' whereabouts on a map and gives tips on smarter ways to drink alcohol.
24 Oct 2011
| by Daniel Farey-Jones
Ginger Joe, the alcoholic ginger beer brand, has stepped up its launch drive with a £2m ad campaign