Pitch update
19 Apr 2012
, another vodka pitch. This week, it's the turn of the Russian Alcohol Group, which is looking for an ad agency to launch a premium vodka brand (just what the world needs). The Russian Alcohol Group has been ...
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RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
of alcohol consumption in the UK. Less than half a century ago, that figure was more than 70 per cent ...
Pitch Update
12 Apr 2012
. AAR is busy dealing with alcohol-related pitches. Next week sees the delayed presentations from ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ...
Bulmers picks Adam & Eve for £3m ad account
19 Mar 2012 | by Ian Darby
the global digital advertising for its Strongbow Gold variant. Adam Eve has alcohol experience through ...
Virgin Group hires Saatchi & Saatchi for water launch
23 Feb 2012 | by Anne Cassidy
. ?Its subsidiary Virgin Drinks went on to market the cola as well as alcohol brands. ...
Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
The world's largest brewer is currently without its UK public affairs director, as the alcohol...as alcohol companies face a tough year of political maneuvering around proposals for minimum pricing for alcohol. Senior figures in the European Union have this month stated that minimum pricing for alcohol ...
Brown-Forman seeks shop for global vodka ad briefs
09 Feb 2012 | by Anne Cassidy
and escalators. Brown-Forman's other alcohol brands include Jack Daniel's Tennessee Whiskey, Southern Comfort ...
Crayon nets Grant's global digital task
02 Feb 2012 | by Matthew Chapman
Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...
Alcohol Concern recruits Emily Robinson for revamped comms role
23 Jan 2012 | by John Owens
A charity striving for improvements in alcohol policy and treatment has refocused its top comms job...Alcohol Concern has created the position of director of fundraising and campaigns, bringing ... -profile issues such as the Government s alcohol strategy, which is expected to be published next month. She joins Alcohol Concern from the Local Government Association , where she was head of public affairs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
