Globetrotter - Andy Baker loves Dubai - the city that grew out of the desert
25 Nov 2008 | by Andy Baker
about running certain images. For example, alcohol advertising is banned and female models cannot be too ...
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And the winner is ... cinema
01 Apr 2009 | by Jane Bainbridge
and so lend themselves well to big-screen advertising. He adds: "With the alcohol and drinks category ...
Bank holiday theme delivers high response for Magners
18 Nov 2008 | by Simon Jenkins
Challenge: To maintain Magners' market-leading share of the packaged long alcoholic drinks category
Consumer spending online is ahead of other sales channels
04 Nov 2008 | by Staff
, gifts and alcohol. ...
Guinness is good for you
04 Nov 2008 | by Sundip Chahal
Some of the most memorable ad campaigns of recent decades have come from the alcoholic drinks sector. Think Smirnoff with its impressive "Extraordinary Purification" ad, John Smith's humorous "Y ... . However, the alcoholic brand with possibly the most unforgettable advertising campaigns is Guinness ...
Clear Channel offers tailored ads for party season
28 Oct 2008 | by Maisie McCabe
of a key sales period for alcohol brands and so has selected advertising opportunities close to bars ...
ISBA calls for an educational marketing push for alcohol
16 Oct 2008 | by Arif Durrani
LONDON - Alcohol marketers in the UK have joined forces to table plans for a new educational...as compulsory health warnings wherever alcoholic drinks are sold. Ian Twinn, director of public affairs at ISBA, said further statutory regulation was unnecessary and that warnings in alcohol ads do not work ... the power of advertising and marketing to reinforce the official alcohol strategy". Twinn added: "It would ...
Insiders' Guide: Unity Media
14 Oct 2008 | by Staff
with Colin with the door shut is motivation enough. Other perks include alcohol, extra days' holiday and use ...
Junk-food ads targeting children drop
13 Oct 2008 | by Milly Glaister
for confectionary. However, in total, ads for fast food, non-alcoholic drinks and cereals across press, radio ...
MindShare's Andrew Meaden is in love with Asia
23 Sep 2008 | by Staff
to change quickly. Social scene Lunchtime entertaining is very low key compared to London and alcohol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
