14 Feb 2012
alcohol consumption....The spot, animated by Aardman, encourages people to drink less and "stop the drink sneaking up on you". The campaign offers hints and tips on how drinkers can cut down their consumption, including having alcohol-free days, not drinking at home before you go out and using smaller glasses ...
14 Feb 2012
| by Philip Hughes
, including how to control where their ad is seen and what is said about it.
Take the example of an alcohol brand. According to the CAP Code, marketing communications for alcohol must not be directed at people ...
an alcohol brand's page, and a sponsored ad is shown to all of his teenage friends, has this ad been directed ...
13 Feb 2012
| by Sarah Shearman
responsible marketing practices for alcoholic drinks....-regulatory guidelines for advertising alcohol on social media sites.
EFRD has now launched an online training tool ...
aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user ...
is currently running for the advertising community about how to market alcohol responsibly.
In the UK ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...
09 Feb 2012
| by Anne Cassidy
and escalators.
Brown-Forman's other alcohol brands include Jack Daniel's Tennessee Whiskey, Southern Comfort ...
08 Feb 2012
| by Nick Batten
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook
06 Feb 2012
| by Gemma Charles
sensible alcohol consumption...., such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses.
As well as the TV activity, the DoH is launching ...
03 Feb 2012
| by David Benady
by almost 40%, followed by perfumes and cosmetics. Soft drinks (7%) and alcohol (6%) scored lowest when ...
Alcoho l: 6% deemed alcohol to have excessive packaging
Confectionery: 40% cited confectionery ...
02 Feb 2012
| by David Benady
, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...
02 Feb 2012
| by Matthew Chapman
Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...