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Change4Life 'sneak' by M&C Saatchi

alcohol consumption....The spot, animated by Aardman, encourages people to drink less and "stop the drink sneaking up on you". The campaign offers hints and tips on how drinkers can cut down their consumption, including having alcohol-free days, not drinking at home before you go out and using smaller glasses ...

Think BR: Social media matters

, including how to control where their ad is seen and what is said about it. Take the example of an alcohol brand. According to the CAP Code, marketing communications for alcohol must not be directed at people ... an alcohol brand's page, and a sponsored ad is shown to all of his teenage friends, has this ad been directed ...

Drinks body launches campaign for responsible alcohol marketing

responsible marketing practices for alcoholic drinks....-regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool ... aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user ... is currently running for the advertising community about how to market alcohol responsibly. In the UK ...

The joy of sex marketing

the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

Brown-Forman seeks shop for global vodka ad briefs

and escalators. Brown-Forman's other alcohol brands include Jack Daniel's Tennessee Whiskey, Southern Comfort ...

Foster's launches Facebook Timeline app

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook

Change4Life tackles sensible drinking mission

sensible alcohol consumption...., such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses. As well as the TV activity, the DoH is launching ...

Do consumers really care about eco-packaging?

by almost 40%, followed by perfumes and cosmetics. Soft drinks (7%) and alcohol (6%) scored lowest when ... Alcoho l: 6% deemed alcohol to have excessive packaging Confectionery: 40% cited confectionery ...

What do you do when the prime minister comes knocking?

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

Crayon nets Grant's global digital task

Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...

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