Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...
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Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol is a natural ... tobacco, just as I m not convinced that making the marketing of confectionery and alcohol dark will do ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
, Fennell recalled the launch of the now obsolete alcoholic fermented fruit drink Quinn's, which launched ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
Equalities minister Lynne Featherstone MP will unveil the pledge next year. It will operate in a similar way to the Department of Health s Responsibility deal , which targets obesity and alcohol misuse. The pledge strategy indicates a shift from more punitive measures Featherstone suggested last year ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...
Is state-funded consumer research all smoke and mirrors?
15 Sep 2011 | by Gemma Charles
. They get away with murder.' He is critical of recent research by Alcohol Concern, which concludes ... the report. 'The majority ... did not visit alcohol brand sites on Facebook, and the minority who have ... , alcohol and body confidence, the conclusions drawn by NGOs are not always supported by the evidence. As a ...
Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing
04 Aug 2011 | by Gemma Charles
study in segmentation The segmentation study covered 6500 consumers and looked at the whole alcohol ... was aimed at understanding the 'coded communication' of the lager category, compared with other alcohol ...
Private View: Ben Walker and Nick Meek
08 Jul 2011
McKellen could have been a homeless alcoholic. And Sam Fox could have ended up getting her tits out ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
times as much alcohol is consumed. One tweet nailed the English as the culprits. While we ...
Coca-Cola offers 'Bogof' as part of responsible drinking campaign
01 Dec 2010 | by Sarah Shearman
's pledge to promote soft drinks as alternatives to alcohol. Coca-Cola has created a website to support ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
