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CAMPAIGNS: Judge and Jury - Mirror, mirror on the wall, who wants honesty at all? Consumers don’t want truth when it comes to their cosmetics, they want glamour, says Sean Larkins, account director, Addition PR

by the million. And therein lies the problem. Like tobacco and alcohol, we like the things that are bad ...

Focus: Marketing Comms - The faces behind the brand names

summer. Afreeka, a lightly sparkling alcoholic beverage, is made from the South African berry ...

NEWS: STOP PRESS

for Carlsberg and Tetley Bitter. However PR for alcoholic soda Vault, Carlsberg ice beer and alcoholic ...

 

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