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Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

summer. Afreeka, a lightly sparkling alcoholic beverage, is made from the South African berry ...

Platform: Questioning PR’s claim on the moral high ground

02 May 1997 | by LORD CHADLINGTON, chairman of Shandwick

for only a limited number of blue-chips, no tobacco or even alcohol clients, no governments with human ... ? And it s not just about the obvious things - tobacco, dictatorships, alcohol and the like. It s about other client ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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