Britvic J2O 'cats and dogs' by BBH
22 May 2012
drink that you can consume while others drink alcohol.
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a...The committee, which has launched an inquiry into the Government's alcohol strategy ... . Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal ...
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
of alcohol consumption in the UK. Less than half a century ago, that figure was more than 70 per cent ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner for the tournament and will also sponsor a tailored highlight package, called the 'Coca-Cola Goal Report', throughout the tournament. The winner of the Coca-Cola Fan Reporter competition will get a six-month paid internship ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
Hardly a week goes by without the alcohol industry unveiling a corporate social responsibility ... Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from sports ... , the prospect of plain packaging for alcohol products has reared its head. The news coincides with the major ...
ASA bans Budweiser radio ad for linking alcohol to sexual success
11 Apr 2012 | by John Reynolds
A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol...Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... of its products. In its defence InBev said, crucially, there were only two references to alcohol ... of the messages delivered in the coach's speech and neither reference directly linked alcohol consumption ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ... by Bath University explored the theory in the context of alcohol by interviewing young people who ... is that alcohol will be more costly. Although it is conceivable that this could result in the decision to drink ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ...
Govt threatens alcohol ad ban to protect young people
29 Mar 2012 | by Parliamentary correspondent
The Government has warned that it will consider a ban on alcohol advertising unless more action...alcohol ads and France had outlawed TV commercials. "There is known to be a link between advertising ... the harmful effects of alcohol advertising." Ministers are worried that, while the code of practice says young people should not be targeted, large numbers of under-18s still see alcohol ads. A Government ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the targeting of young people, they still allow potentially large numbers of under-18s to see alcohol advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
