Department of Health defends anti-obesity efforts
17 Apr 2012 | by Sara Luker
to the NHS of obesity and alcohol-related conditions 60% Proportion of adults who are overweight ...
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a...The committee, which has launched an inquiry into the Government's alcohol strategy ... . Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal ...
ASA bans Budweiser radio ad for linking alcohol to sexual success
11 Apr 2012 | by John Reynolds
A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol...Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... of its products. In its defence InBev said, crucially, there were only two references to alcohol ... of the messages delivered in the coach's speech and neither reference directly linked alcohol consumption ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ... by Bath University explored the theory in the context of alcohol by interviewing young people who ... is that alcohol will be more costly. Although it is conceivable that this could result in the decision to drink ...
Govt threatens alcohol ad ban to protect young people
29 Mar 2012 | by Parliamentary correspondent
The Government has warned that it will consider a ban on alcohol advertising unless more action...alcohol ads and France had outlawed TV commercials. "There is known to be a link between advertising ... the harmful effects of alcohol advertising." Ministers are worried that, while the code of practice says young people should not be targeted, large numbers of under-18s still see alcohol ads. A Government ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the targeting of young people, they still allow potentially large numbers of under-18s to see alcohol advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...
Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid...The plan, which is laid out in the Home Office's long-awaited alcohol strategy, will also consult ... beer is cheaper than water, it's just too easy for people to get drunk on cheap alcohol at home before ... to the alcohol strategy, Portman Group chief executive Henry Ashworth said: "For this strategy to be successful ...
Osborne reveals tax breaks for video games producers
21 Mar 2012 | by John Reynolds
of excise duty on all alcoholic drinks will remain unchanged, with no price increases on beer, wine
Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
include the issues around stress, dementia, breast cancer, diabetes, obesity, smoking and alcohol ...
Industry bodies unite for experiential marketing code
28 Feb 2012 | by Gemma Charles
The code of conduct was drawn up by a working group assembled by the Institute of Promotional Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
