Think BR: Online video - welcome to boom town
04 May 2012 | by Rhys McLachlan
location, including car marque ownership, preferred alcoholic drink and even fashion tribe to customise ...
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AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
alcoholic drinks, automotive, and media and entertainment. Work can be submitted as individual pieces ...
My Media Week: Steve Hyde
02 May 2012 | by Mike Fletcher
at around 9pm. Despite my many years in media (and perhaps because of them), I stopped drinking alcohol ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner for the tournament and will also sponsor a tailored highlight package, called the 'Coca-Cola Goal Report', throughout the tournament. The winner of the Coca-Cola Fan Reporter competition will get a six-month paid internship ...
ASA bans Budweiser radio ad for linking alcohol to sexual success
11 Apr 2012 | by John Reynolds
A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol...Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... of its products. In its defence InBev said, crucially, there were only two references to alcohol ... of the messages delivered in the coach's speech and neither reference directly linked alcohol consumption ...
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
. Marketers must dispose of all litter. Experiential marketing for alcohol brands must be done in a responsible way (for example, the campaign can t imply social success, link alcohol with sexual activity ... to give out samples of alcohol where the brand ambassador is over 18, but under the age of 21 ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the targeting of young people, they still allow potentially large numbers of under-18s to see alcohol advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...
Osborne reveals tax breaks for video games producers
21 Mar 2012 | by John Reynolds
of excise duty on all alcoholic drinks will remain unchanged, with no price increases on beer, wine
Think BR: Do fence me in
19 Mar 2012 | by Dean Woolley
in advertising. Industries such as alcohol, tobacco and even food manufacturers are all feeling ... because alcohol brands are heavily censored, has not stopped the likes of Guinness investing millions ... with the spirit of these times. As the alcohol and tobacco industries have proved, being constrained ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
