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Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay

years ago, the AA s efforts were almost exclusively spent fighting fires. Food, children, alcohol, green ...

Government alcohol strategy comes under fire from advertisers

26 Mar 2012 | by Gemma Charles

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the targeting of young people, they still allow potentially large numbers of under-18s to see alcohol advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...

Industry bodies unite for experiential marketing code

28 Feb 2012 | by Gemma Charles

The code of conduct was drawn up by a working group assembled by the Institute of Promotional Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

 

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