Think BR: The search for white space
25 May 2012 | by Will Landell Mills
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director...breakfast. William Landell Mills, director, Ipsos Marketing ...
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West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
Brom finished 10th in the table. Alex Chesterman, founder and chief executive of Zoopla, said: "The ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
, and Alex Payne, former Bing marketing director, also departed. Subsequently, Scott Dodds, who ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... experience,' he adds. At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ... Swanborough, General Mills HR director (see box). Due diligence Traditionally, HR professionals would ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.
Paul Shearer: The creative floor is missing its spoilt brats and hot heads
17 May 2012 | by Paul Shearer
on all of us. Alex Bogusky says: "Fear is the mortal enemy of creativity, innovation and happiness ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London
Why twenty-somethings are no longer the darlings of PR campaigns
16 May 2012 | by Alex Blyth
their net wider. Alex Blyth looks at the reasons for the shift....the demographic age profiles as outdated models to target audiences. O2's head of PR and social media Alex ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
. Alex Shephard, associate director for Carat, said: "This sponsorship provides excellent, sustained ...
Zoopla acquires dotcom Upmystreet.com to boost traffic
11 May 2012 | by Sarah Shearman
it will maintain the brand. Alex Chesterman, founder and chief executive of Zoopla, said: "This acquisition is a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
